Neura Announces True Personas, The World’s First Physical World Derived Personas

Products Can Now Personalize Based on Offline User Behavior

Sunnyvale, California, UNITED STATES

SUNNYVALE, Calif., May 23, 2018 (GLOBE NEWSWIRE) -- Today, Neura (, the leading Artificial Intelligence (AI) platform for personalization of digital experiences, today announced True Personas, the world’s first personas that are derived from physical world intelligence. This enables personalization of products and services to match each user based on behavior and traits they exhibit in their offline lives.

Until today, apps and connected devices lag behind online personalization. When personas have been in use, they were limited to broad segmentation, such as age and gender. With the deeper understanding True Personas provides, content and service providers are now able to better engage customers based on what is gleaned from physical world intelligence, such as a workaholic, avid runner, or sleep deprived. The more personalized approach to content and services directly impacts the overall customer experience.

“As we introduce the first mobile patient intelligence platform to the market, specialty pharma brands will have the ability to customize support programs by user segment. Helparound can uniquely provide a holistic understanding of the needs of each user - whether patient or caregiver,” said Helparound CEO Yishai Knobel. “By leveraging Neura True Personas, Helparound is able to incorporate behavioral insights into this profile and accurately match them against the brands’ segmentation model.”

“We developed real world-based personas to enable companies like HelpAround to better serve their customers,” said Neura Head of Product and Co-founder Ori Shaashua. “By understanding how users engage with a service at a particular moment in their day, True Personas become actionable intelligence that our customers use to improve their product offerings.”

To learn more about Neura Personas, visit

About Neura
Neura is a technology company that uses Artificial Intelligence (AI) to enable mobile apps and Internet of Things (IoT) product companies to personalize and adapt to their customers’ preferences and needs by reaching them at precise, meaningful moments throughout their day. The result is increased engagement and growth while reducing churn. The Neura AI platform utilizes its sophisticated hybrid AI engine, its mobile SDK, and a library of API calls to bring physical world intelligence into today’s most innovative apps and IoT products.

Founded in 2013, Neura is a privately held company backed by AXA Strategic Partners, Pitango Venture Capital, Liberty Israel Venture and Lenovo Group. The company is headquartered in Sunnyvale, California and has its R&D operations in Herzliya, Israel. Follow us on Twitter, Facebook or LinkedIn, or find more information at

Media Contact
Robert van Gool
For Neura, Inc.
+1 415 505 2686

A photo accompanying this announcement is available at:

Neura True Personas