Making a Powerful Difference One Lipstick at a Time

Mary Kay’s Global ‘Pink Changing Lives®’ Initiative Transforms the Lives of Women and their Families through $13 Million Campaign

Addison, Texas, UNITED STATES

DALLAS, May 23, 2018 (GLOBE NEWSWIRE) -- Can a lipstick change a life?  We don’t think so, we know so. Through Mary Kay’s global cause-related initiative, Pink Changing Lives®, consumers worldwide can make a difference in the lives of women and their families simply by purchasing a Mary Kay® Gel Semi-Matte Lipstick. Since the program started in 2008, Mary Kay has donated more than $13 million (USD) to charitable organizations worldwide benefitting women and their families.

In the United States, from April 26, 2018 through August 15, 2018, Mary Kay Inc. will donate $1 from each sale of the Mary Kay® Gel Semi-Matte Lipstick in Powerful Pink towards The Mary Kay Foundation’s efforts to end domestic violence. The program benefits The Mary Kay Foundation's annual Shelter Grant Program which provides $3 million in funding each year to more than 150 domestic violence shelters. The Foundation has donated nearly $47 million in support of women’s shelters and survivors of domestic abuse, an epidemic that impacts one in four women in the U.S. 

“Every day countless families are impacted by domestic violence and brave women and children seek refuge at domestic violence shelters across the United States – many of which are supported by The Mary Kay Foundation℠. It’s our hope that programs like Pink Changing Lives® can provide financial resources and hope to those who have suffered unthinkable abuse. As a company that was founded by a woman to advance women and their families, it is our long-standing commitment and duty to continue providing resources and support so that we might end domestic violence once and for all,” said Kirsten Gappelberg, board member of The Mary Kay Foundation℠ and Director of Corporate Social Responsibility for Mary Kay Inc.  

Mary Kay Inc. and The Mary Kay Foundation℠ have given more than $57 million in support to domestic violence prevention and awareness programs nationwide to end the cycle of abuse.

Now in its 10th year, the Pink Changing Lives® program strives to provide the Mary Kay independent sales force members around the world with the power to use their business to give back. Through the sale of award winning Mary Kay® products, women and their families have received life-changing surgeries, access to education, tools and resources to transform their circumstances.

“It’s fitting that this year’s product with a purpose is our top-selling Mary Kay® Gel Semi-Matte Lipstick in the shade Powerful Pink because not only is our global independent sales force powerful, but so are our loyal Mary Kay brand lovers who support the annual Pink Changing Lives® campaign,” said Sheryl Adkins-Green, Chief Marketing Officer for Mary Kay Inc. “This is a beauty product that truly gives back and women worldwide can look and feel their best knowing together, we can build a more beautiful, confident and connected world.” 

About Mary Kay

At Mary Kay, success lies in our dedication to irresistible products, a rewarding opportunity and positive community impact. For more than 54 years, Mary Kay has inspired women to achieve their entrepreneurial goals in nearly 40 countries. As a multibillion-dollar company, we offer the latest in cutting-edge skin care, bold color cosmetics and fragrances. Discover more reasons to love Mary Kay at

About The Mary Kay Foundation

The Mary Kay Foundation℠ was created in 1996, and its mission is two-fold: to fund research of cancers affecting women and to help prevent domestic violence while raising awareness of the issue. The Mary Kay Foundation℠ has more than $70 million to shelters and programs addressing domestic violence prevention and cancer researchers and related causes throughout the United States. To learn more about The Mary Kay Foundation℠, please visit


Mary Kay launches Pink Changing Lives® campaign

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