YellowHammer GM Sam Appelbaum Named to AdMonsters Power List

Honor Highlights Appelbaum’s Innovative, Client-Oriented Leadership

NEW YORK, May 29, 2018 (GLOBE NEWSWIRE) -- YellowHammer Media Group today announced that the company’s General Manager Sam Appelbaum has been named to the AdMonsters Power List. Appelbaum will be celebrated on stage with the other honorees on June 5th at the Metropolitan Pavilion in NYC during the Closing Panel and Power List Reception.

AdMonsters describes the members of the Power List as, “Nominated by your peers and selected by AdMonsters, the Power List showcases innovative leaders, important contributors and unsung heroes who are revolutionizing the digital media world through advertising, marketing and monetization efforts.”
“It’s a pleasure to include Sam on this year’s Power List,” said Gavin Dunaway, Editorial Director at AdMonsters. “He and the YellowHammer team are truly showing the power of programmatic for brands by employing thoughtful creative and data-driven best practices.”

Appelbaum was named General Manager at YellowHammer in 2017, and has worked for the company since 2010. He has deep experience as a leader across sales, business development and management. Appelbaum is a strong client advocate, creating a culture of data-driven creativity, which empowers clients to try new things, and then measure the results. This approach has won a loyal client base that includes many break-out digitally native brands.

“I’m thrilled to be included on the AdMonsters Power List,” said Appelbaum. “This award represents the hard work of my entire team, who are passionate about client success. Every day, we work together to find the very best solutions that include quality and performance for clients across everything from social media to programmatic video to custom native advertising.”

About YellowHammer Media Group
YellowHammer drives performance for brands through creativity.  With YellowHammer, brands streamline creative production and messaging, media buying, and analysis. With YellowHammer, clients are able to manage the entire customer journey, discern granular insights on creative performance, and drive higher revenue across display, native, social, and video. Founded in 2009 and headquartered in New York City with four offices globally, YellowHammer generates exceptional results for clients in over 200 countries. For more information, visit

Contact information: 
Emily Riley