In the Age of AI, Accountants Continue to Fuel Small Business Success

New study shows that 72% of small businesses still want access to an accountant, even amidst rise of automation

San Francisco, UNITED STATES

SAN FRANCISCO, June 06, 2018 (GLOBE NEWSWIRE) -- New data from Xero shows that, despite advances in AI and automated accounting technology, the vast majority of small business owners (72%) will continue to rely on the human advice of their accountant.

The accounting industry is frequently held up as one of the industries most likely to be negatively impacted by AI and automation. For example, a recent McKinsey study suggested that as many as 800 million jobs could be lost worldwide to automation by 2030, with accounting poised to take one of the biggest hits.

Xero has been at the forefront of delivering AI and machine learning solutions that automate the mundane data entry once associated with the accounting industry. In fact, Xero recently announced that it has delivered more than 1 billion machine learning recommendations to Xero customers.

However, far from spelling the end of the accounting industry, Xero has built a platform specifically designed to maximize the impact accountants can have on their small business clients. In fact, 90 percent of small businesses who use Xero connect with an accountant.

According to the Small Business Administration, approximately half of small businesses go out of operation within five years. By contrast, data from countries where Xero is already established shows that 85 percent of businesses working with an accountant on the Xero platform succeed five years and longer.

Data from Xero’s new study shows that advances in technology mean that small business owners want to work with an accountant more than ever before. That’s because they rely on them as a trusted advisor who can help navigate a period of change. The study, released at Xerocon Atlanta, shows that:

  • Accountants are the most trusted source of business advice: Accountants are the most trusted, and frequently used, source of advice for small businesses -- beating out peers, friends/family, online communities, lawyers, consultants, and financial advisors. Two-thirds (65%) of small business owners find the advice provided by their accountant very, or extremely, beneficial to their business.

  • Small businesses don’t see advances in tech as a replacement for their accountant: Seventy-two percent of small businesses would still use an accountant even if they had an app using AI to automate accounting. Additionally, 80 percent of small business owners plan to continue working with their accountant over the next 12 months.

  • Accountants have an opportunity to help small businesses navigate changes in technology: As trusted business advisors, accountants can play a key role helping small businesses realize the benefits of technology. Accounting firms are increasingly evolving from a focus on compliance services, such as tax, to more complex business advisory services, such as advice on managing major business transactions. Employees at these firms spend about eight hours each month educating themselves about new business apps -- that’s double the four hours per month spent by employees at compliance-focused firms.

According to Keri Gohman, President, Xero Americas, “We are at an inflection point -- advances in tech are profoundly altering the economic and social order. This presents both positive opportunities and potential pitfalls. At Xero, we believe that getting it right for our customers means taking a ‘human technology’ approach where we aggressively push forward with technological innovation, while also working to help our customers and partners overcome the tensions that inevitably accompany periods of change.”

She added, “We know that small businesses are more successful when they work with an accountant. At Xero, we are using technology like AI and machine learning to build a platform that enables accountants to work even more closely with their small business clients – further increasing the odds of long-term success.”

Added Gohman, “This data shows that advances in AI and automation are not the doomsday scenario for the accounting industry that is commonly portrayed. Instead, this is a massive opportunity for accountants to play an even bigger role in helping their small business clients succeed. Technology alone will never be the solution; technology combined with people will be.”

The survey of 512 small business owners was conducted by MMR Research Associates, Inc. between the dates of May 14, 2018 and May 17, 2018.

About Xero
Xero is beautiful, easy-to-use online accounting software for small businesses and their advisors. The company has more than one million subscribers in more than 180 countries. Xero seamlessly integrates with more than 600 apps. It was ranked No. 1 by Forbes as the World's Most Innovative Growth Company for two years running, won Technology Provider of the Year for the 2017 British Small Business Awards, and was rated by Canstar Blue as Australia’s best accounting software three consecutive years from 2015-2017.

About MMR Research Associates
A passionate team of forward thinking experts who provide customized, decision-focused marketing research. Since 1999, clients have relied on the well-tenured team at MMR to design and execute versatile, tailored solutions that shape business direction, and inspire confidence.

Steve Sharpe
Xero Americas