Instant Financial Hires Industry Veteran Alaa Pasha as Chief Revenue Officer

Vancouver, CANADA

ATLANTA, Georgia, June 06, 2018 (GLOBE NEWSWIRE) -- Instant Financial, the world’s only instant pay platform, announced that it has appointed Alaa Pasha as Chief Revenue Officer. Pasha will lead global sales for the company, including enterprise sales, channel sales, partner programs, and Customer success.

“Instant continues to differentiate itself in the market by providing service industry employees real-time access to their pay,” says Steve Barha, CEO of Instant Financial. “Alaa’s extensive background of successfully providing technology solutions to the service industry makes him an invaluable addition to the leadership team at Instant.”

Pasha brings over 25 years of experience leading and building high-performance sales operations to maximize revenue, growth and market penetration. He joins Instant from Vivonet, where he held the role of President & CEO. Vivonet is a leading provider of cloud-based technology solutions for the hospitality industry. He has an extensive background in the technology, hospitality and retail industries, including senior leadership roles with HotSchedules, MacromatiX and NCR.

“Instant Financial has an amazing opportunity ahead of itself and I am looking forward to contributing to the team’s growth,” said Alaa Pasha, Instant Financial’s newly appointed Chief Revenue Officer. “Instant’s industry-leading platform is truly changing lives and I’m excited to be a part of it.”

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About Instant Financial

Instant Financial is the world’s only instant pay platform that is changing the way millions of Americans get paid. Instant empowers employers to improve employee retention & engagement by giving their employees real-time access to their earned pay. Instant has been designed as a vital employee benefit for the hospitality, retail, manufacturing, construction and healthcare industries. For more information visit


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