Source: gr8 People, Inc.

gr8 People Sees Growing Talent CRM Momentum

Rapidly expanding list of global, enterprise customers look to complement their ATS or HCM Recruiting Modules with gr8 People’s modern Talent CRM for full-lifecycle talent generation and engagement

PHILADELPHIA, June 19, 2018 (GLOBE NEWSWIRE) -- gr8 People Inc., a leader in enterprise recruiting software for Corporate and Recruiting Process Outsourcing (RPO) Enterprises, announced today the continued global expansion and acceptance of its CRM and Recruitment Marketing component – gr8 CRM.

The approach of using a legacy ATS or an inefficient HCM Recruiting Module to support Candidate Relationship Management (CRM) and Recruitment Marketing efforts is typically not meeting the needs of the enterprise. In today’s hiring climate, there’s simply no time to waste to win the war for talent. A rapidly growing number of organizations are turning to gr8 People’s CRM component to source, attract and engage candidates quickly and efficiently before the application.

“The accelerated adoption of over 75 gr8 CRM customers throughout the world is very exciting,” said Diane Smith, CEO of gr8 People. “Connecting ATS or HCM Recruiting Modules with gr8 CRM’s real-time, bidirectional integration offers recruiting teams a seamless candidate experience and the opportunity to discover new profiles and build positive relationships. It can also increase engagement and conversion rates, while measuring quality, productivity and process analytics for complete funnel throughput analysis with state-to-stage ratios.”

Ratner Companies, the largest family-owned and operated chain of hair salons in the country with approximately 12,000 associates, is a gr8 CRM customer. Its brands include HairCuttery, BUBBLES, Salon Cielo, Salon Plaza and Cibu for Hair.

Ratner leverages the power of gr8 CRM to source, attract, and build ongoing relationships with creative, style-forward salon professionals of all backgrounds.

“At Ratner we have augmented and complemented our recruiting team utilizing gr8 CRM and its automated drip technology to stay in touch consistently with our high-quality talent and silver medalists,” said Kyla Porter, Talent Acquisition Leader, Ratner Companies. "gr8 People’s CRM and recruitment marketing capabilities have allowed us to engage with talent in a more personalized and automated manner, giving our recruiting team the agility and focus to do what they do best – interact with and hire the best talent.”

gr8 CRM also offers additional talent engagement components and capabilities including:

  • Unlimited Talent Pages to Activate Employer Brands (landing pages, microsites, talent communities)
  • Programmatic Job Distribution
  • Intuitive Content Marketing and Personalization Studio
  • Sourcing Robotics and Automated Campaigns and Workflows
  • Social Media Marketing with gr8 Job links
  • Tagging and Texting
  • Interview Self-Scheduling
  • Employee Referral
  • Campus and Event Recruiting 
  • Advanced Intelligence and Analytics
  • Bidirectional ATS integration

Smith added, “gr8 CRM gives recruiters all the talent touchpoints to streamline and automate marketing efforts, drive pipeline growth and recruit the best candidates while making the right first impression with their employer brand. It is truly a win-win for our customers.” 

About Ratner Companies
Ratner Companies is the largest family-owned and operated chain of hair salons in the country. Its diverse family of brands includes approximately 12,000 Associates making people look and feel beautiful across 16 states. The company’s phenomenal growth can be traced back to its original business model focused on three concepts—convenience, price and consistency.

About gr8 People
gr8 People is 100 percent purpose-built to deliver the unfair advantage companies demand to compete for talent around the world. It’s the enterprise platform that brings CRM, recruitment marketing, hiring and onboarding together; connecting entire talent ecosystems into one-experience of performance, agility and results. It’s everything talent professionals need to Recruit gr8. Worldwide.

For more information on gr8 CRM visit

Alex Fricke