NEW YORK, June 26, 2018 (GLOBE NEWSWIRE) -- OpenSlate, the premier global source of brand safety and contextual analytics for digital video, and GroupM, the media investment management unit of WPP, announced they are extending their brand safety partnership to Spanish-speaking markets, including Mexico, Central and South America. Under this enterprise agreement, GroupM agencies and clients will have access to OpenSlate’s brand safety, suitability and contextual analytics solutions
OpenSlate is a leader in data science, employing the most advanced machine learning capabilities to understanding the value and context of digital video content. The company has been focused on YouTube content quality and brand safety since it’s launch in 2012. As an independent, third-party brand safety solution for advertisers, OpenSlate’s proprietary data on more than 400 million videos continues to provide reassurance for GroupM agencies and clients.
OpenSlate’s solution will enhance GroupM’s brand safety in both reservation media, including Google Preferred, and in auction-based inventory bought through AdWords or DoubleClick Bid Manager. Using independent data from OpenSlate, GroupM clients will be able to better define suitable content for their media buys across hundreds of thousands of ad-supported videos on YouTube.
“We’re thrilled to extend our partnership with GroupM to their Latin American agencies and provide their clients with brand safety controls and content safeguards to support their YouTube media buys”, said Guillermo Abud, Vice President, Business Development US Hispanic, LATAM & Spain at OpenSlate. “Spanish is rich with regional and local country differences with specific nuances that impact content quality and brand safety solutions. OpenSlate can arm GroupM’s clients with contextual intelligence and complete transparency about where their ads are running.”
"Through our partnership with OpenSlate, we consolidated GroupM’s best regional practices to boost brand safety, content suitability tools and service to our clients. In this case, OpenSlate allows us to analyze and optimize based on the type of content our client’s campaigns run on constantly protecting the brand,” said Mariela Pol, Head of Digital Trading LATAM. “OpenSlate provides us with the right insights to determine the continuation of brand content alignment.”
This solution is also available in the U.S., U.K., Canada and Mexico for all GroupM clients.
OpenSlate is the premier global source of contextual analytics for digital video content. Founded in 2012, OpenSlate is the only company that can comprehensively vet and measure the brand safety, suitability, and context of digital content for advertisers and identify the most-effective content for their campaigns. OpenSlate provides advertisers with brand-suitable targeting solutions, as opposed to simply monitoring for after-the-fact exposure to inappropriate content. The company's global data platform, which offers insight into the nature and quality of content of the world’s largest digital video platforms is used by every major advertising holding company, as well as the world’s largest advertisers. Learn more at www.openslate.com.
GroupM is the leading global media investment management company serving as the parent to WPP media agencies including Mindshare, MEC, MediaCom, Maxus, Essence and m/SIX, as well as the programmatic digital media platform, Xaxis, each global operations in their own right with leading market positions. GroupM's primary purpose is to maximize the performance of WPP's media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, and proprietary tool development. GroupM's focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people, and is increasingly working closely for the benefit of clients with WPP's data investment management group, Kantar. Together GroupM and Kantar account for over 50% of WPP's group revenues of more than $20 billion.