ABC Interviews Michael Rotkin CEO/Founder of UniversityLoveConnection on College Dating

Released through Business Wire


Las Vegas Nevada , June 26, 2018 (GLOBE NEWSWIRE) -- Michael Rotkin, CEO and founder of UniversityLoveConnection.com, a college datingsuper website, says that since the recession began, he has seen traffic to his Web site increase five to tenfold. Rotkin said the Web site, which is designed for college students, has more than 50,000 college student users.

“Online dating and personals are estimated to increase from $900 million in 2007 to $1.9 billion in 2012, according to JupiterResearch. Online dating is becoming more widely used by college students”

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Although many industries are downsizing during the recession, the online dating industry appears ready to thrive, says the CEO of UniversityLoveConnection.com

“Online dating and personals are estimated to increase from $900 million in 2007 to $1.9 billion in 2012, according to JupiterResearch. Online dating is becoming more widely used by college students,” says Rotkin.

Rotkin does not charge students to use the online dating service and believes that’s one of the reasons the number of users has increased. “You can get to know a lot about the person before you actually go on a date, so then you know whether you have stuff in common or not,” Rotkin said. If users don’t have much in common, they can decide to forgo a date and save money they would have otherwise spent.

Even those who didn’t use online dating sites while in college are turning to it after they graduate. Lotfi Sariahmed, a 2008 Syracuse University graduate, created an online profile in January. Although he hopes to meet someone on the site, he admits that he still feels awkward using it.

“There’s a stigma attached to dating sites because if you’re doing that it means you’re socially maladjusted or something’s wrong with you in some way,” Sariahmed said from Syracuse University.

For students who are shy, Michael Rotkin said, online dating could be a better approach than a face-to-face bar scene. “I think it’s great that somebody can just go on and meet another student and leave them a message and say ‘Hey, let’s meet on campus tomorrow. When do you have class?’ It’s very convenient and they’re in their own environment too, even at the student union on campus for a coffee.”

Online dating sites are just one of the ways young adults are looking for love on the Web. Social networking sites like MySpace, Facebook can’t compare to what UniversityloveConnection provides, which is a college student and college alumni platform for dating.



            

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