PROVO, Utah, June 27, 2018 (GLOBE NEWSWIRE) -- Tracking First, an enterprise data governance platform designed to enable multi-channel insights, today announced the opening of its new global headquarters in Provo, Utah. The company has also appointed Matt Nelson as vice president of Marketing. Nelson previously worked as a marketing leader at Qualtrics, and has prior experience at Globespan Capital Partners, McKinsey and Company, and Hewlett Packard.

“Throughout my career, I have seen firsthand the difficulty that comes with obtaining consistent, reliable marketing data in order to make smart campaign and content decisions,” said Nelson. “Tracking First provides a simple, scalable solution for creating and managing that data, and I am looking forward to working with the team to expand our service to help more analytics and marketing teams worldwide.”

The larger global headquarters will allow Tracking First to scale and better serve its more than 30 enterprise customers. With a larger facility and more resources, the company is expected to grow its team and customer base.

In addition to opening a new headquarters and bringing Nelson on to the team, the company recently secured $4 million in funding from Silverton Partners and the Kickstart Seed Fund. These important milestones will help to further fuel the company’s expansion and position it to capture increasing market demand.

“Our new headquarters and the addition of Matt Nelson to our team will help Tracking First drive greater innovation in this important category,” said Verl Allen, CEO of Tracking First. “We are excited to continue this momentum and help analytics teams solve the digital data management problems they face every day.”

About Tracking First
Tracking First helps digital marketers analyze and run campaigns more efficiently by unifying the data from multiple campaigns across disparate systems into one single integrated view. Tracking First automatically generates and stores campaign codes, and ensures that all new marketing releases are prepared consistently, even when marketers are spread across the globe and engaged across different marketing channels. More than 30 brands rely on Tracking First for precise campaign analytics to make better-informed decisions. For more, visit

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