Ctrip’s Chinese Preferred Hotel (CPH) Program to enhance travel experience for Chinese tourists abroad

Shanghai, CHINA

SHANGHAI, July 10, 2018 (GLOBE NEWSWIRE) -- Ctrip, the largest OTA in Asia and the second largest in the world, has launched the "Chinese Preferred Hotel" (CPH) program to accommodate Chinese tourists when they travel abroad. Ctrip’s Chinese Preferred Hotel (CPH) Program includes a range of benefits including Mandarin speaking services, Wi-fi access, Chinese-friendly front desk, Chinese TV Channels, availability of Chinese tea and the use of Chinese payment apps Alipay and WeChat. Members of the program will also have slippers and kettles in their rooms and Chinese breakfast with steamed buns and soy milk in addition to instant noodles in some mini bars. As of now, Ctrip’s CPH Program covers 353 cities in 50 countries, encompassing more than 2000 hotels.

According to Ctrip’s hotel data, this summer is seeing greater number of international hotel bookings. Japan accounted for nearly half of the top ten cities in terms of bookings, making it the most popular country this summer for Chinese tourists. Phuket, Singapore, Bangkok, Kota Kinabalu and Chiang Mai also saw a significant boost in hotel bookings relative to the same period last year. Chinese Preferred Hotels in cities such as Bali, Singapore, Tokyo, Osaka, Kyoto and Sapporo have all welcomed a surge in orders as Chinese-friendly services have become available to outbound travelers.

Ctrip has always adhered to the concept of having products and services that are "customer-centric." As early as 2000, Ctrip was the first in the industry to open a 24/7 call center, which continues to this day. At present, nearly 15,000 Ctrip Customer Service staff provide 24/7 round-the-clock services to meet the needs of over 300 million Ctrip users. At the same time, it has become a new mission for Ctrip to fully understand and respond to our overseas users while serving our Chinese travelers as well. Ctrip has set up foreign language customer service teams in English, Japanese and Korean. Ctrip also recently set up the first overseas call center in Edinburgh. In addition to these call centers, Ctrip also launched a Global SOS system and Virtual Tour Managers (VTM) system which provides timely responses for travelers in all type of travel situations such as translation assistance, medical guidance, recovery of lost items and response to natural disasters and other emergencies. Receiving thousands of requests per year, the resolution rate for both has exceeded 90%. As always, Ctrip works to ensure the continual update of services and meet the ongoing needs of travelers.

About Ctrip.com International, Ltd.

Ctrip.com International, Ltd. is a leading travel service provider of accommodation reservation, transportation ticketing, packaged tours and corporate travel management in China. It is the largest online consolidator of accommodations and transportation tickets in China in terms of transaction volume. Ctrip enables business and leisure travelers to make informed and cost-effective bookings by aggregating comprehensive travel related information and offering its services through an advanced transaction and service platform consisting of its mobile apps, Internet websites and centralized, toll-free, 24-hour customer service center. Ctrip also helps customers book vacation packages and guided tours. In addition, through its corporate travel management services, Ctrip helps corporate clients effectively manage their travel requirements. Since its inception in 1999, Ctrip has experienced substantial growth and become one of the best-known travel brands in China.

For further information, please contact:

International PR
Ctrip.com International, ltd.
Tel: (+86) 21 3406 4880 ext 196455
Email: Pr@ctrip.com

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