BlueRush Powered Advisor Engagement Platform Launched By Carte Wealth Management

Toronto, Ontario, CANADA

TORONTO, July 17, 2018 (GLOBE NEWSWIRE) -- BlueRush Inc. (“BlueRush” or the “Company”) (TSXV:BTV) is proud to announce that Carte Wealth Management Inc. (“Carte Wealth”) has launched their instance of BlueRush’s DigitalReach, delivering the platform’s robust content management functionality to their group of over 50 financial advisors. As an industry leader in digital innovation, Carte Wealth provides a suite of digital tools to help their advisors achieve marketplace excellence. DigitalReach becomes an important addition to Carte Wealth’s robust advisor tech stack – providing crucial technical infrastructure for their content engagement program, and their corporate-wide initiative to consistently provide value and education to all clients.

Kirk Purai, President of Carte Wealth, affirms, “We employ the best financial advisors in the region to service our clients. It’s important to us that we support our advisors with the right tools and technology to empower their work and their ability to efficiently and effectively cater to their clients. Our clients’ success is our top priority and we can only satisfy that need with powerful advisor tools like DigitalReach.”

About the platform, BlueRush President Larry Lubin attests, “DigitalReach is the perfect content and client communication extension for advisors. Since digital is the new bridge between advisors and clients, we’ve ensured our platform is easy to use and assists advisors in growing their business. We’re seeing rising adoption of the platform because DigitalReach is an all-inclusive solution that meets the needs of today’s innovative financial advisors.”

As part of an ongoing growth plan, BlueRush is happy to announce this launch as the latest in a stream of enterprise-level SaaS deals. BlueRush CEO Steve Taylor notes, “As a fast-growing SaaS company, this launch is critically important for us in growing our SaaS-subscribed user base for the DigitalReach platform. Carte Wealth’s suite of advisor tools is made stronger with DigitalReach, and we are pleased with this addition of a premier SaaS client. We are excited to see how Carte Wealth leverages the power of the platform to engage current and prospective clients.”

About BlueRush Inc.
BlueRush Inc. is uniquely positioned within the online video market. Video is the fastest growing online content segment with leading analysts predicting that over 80% of content will be consumed as video by 2021. BlueRush develops and markets a disruptive Interactive & Personalized Video Platform called IndiVideo. IndiVideo utilizes proprietary technology that allows for two unique advantages over competitor personalized video technologies;

1) Lower cost to mass-scale personalized videos
2) Ability to deploy behind any corporate firewall for increased security

These advantages are critical as they allow marketing departments to control their distribution costs, while deploying behind the firewall not only provides increased security but greater connectivity to the client’s data.

BlueRush has a particular focus on delivering measurable value to the Financial Services vertical in areas such as mortgage, loan and credit card origination as well as supporting Pensions Fund and Insurance use cases. In one recent example, a major Canadian Bank saw a 43% increase in online conversions in the mortgage area using IndiVideo. IndiVideo is integrated with BlueRush’s SaaS-based content engagement platform DigitalReach which delivers improved sales conversion metrics for over 75,000 financial advisors in some of the world’s most respected financial institutions. The combination of IndiVideo and DigitalReach is unique in the marketplace and provides BlueRush with a differentiated value proposition. For more information please visit

For further information please contact:

Steve Taylor, CEO
Tel: 416-203-0618 ex. 264

Forward-Looking Statements

Certain statements contained in this press release constitute "forward-looking information" as such term is defined in applicable Canadian securities legislation. The words "may", "would", "could", "should", "potential", "will", "seek", "intend", "plan", "anticipate", "believe", "estimate", "expect" and similar expressions as they relate to the Company, are intended to identify forward-looking information. All statements other than statements of historical fact may be forward-looking information. Such statements reflect the Company's current views and intentions with respect to future events, and current information available to the Company, and are subject to certain risks, uncertainties and assumptions. Material factors or assumptions were applied in providing forward-looking information. Many factors could cause the actual results, performance or achievements that may be expressed or implied by such forward-looking information to vary from those described herein should one or more of these risks or uncertainties materialize. These factors include, without limitation: changes in law; the ability to implement business strategies and pursue business opportunities; state of the capital markets; the availability of funds and resources to pursue operations; a novel business model; dependence on key suppliers and local partners; competition; the outcome and cost of any litigation; as well as general economic, market and business conditions, as well as those risk factors discussed or referred to in disclosure documents filed by the Company with the securities regulatory authorities in certain provinces of Canada and available at Should any factor affect the Company in an unexpected manner, or should assumptions underlying the forward looking information prove incorrect, the actual results or events may differ materially from the results or events predicted. Any such forward-looking information is expressly qualified in its entirety by this cautionary statement. Moreover, the Company does not assume responsibility for the accuracy or completeness of such forward-looking information. The forward -looking information included in this press release is made as of the date of this press release and the Company undertakes no obligation to publicly update or revise any forward-looking information, other than as required by applicable law. The Company’s results and forward-looking information and calculations may be affected by fluctuations in exchange rates.

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