LEBANON, N.H., July 17, 2018 (GLOBE NEWSWIRE) -- Appcast, the leading developer of programmatic job advertising technology, published the findings of its annual Recruitment Media Benchmark Report today. Consistent with Appcast’s 2017 report, online job advertising still accounts for roughly 30 percent of overall recruitment budgets. Most noteworthy in the 2018 research are the trends validating the intense competition for talent, which directly impact any organization’s ability to thrive.
As the leader in programmatic job advertising technology, Appcast was uniquely able to analyze over 50 million clicks and 3.7 million applies during 2017 from more than 400 companies who marketed their job ads on a pay-for-performance basis (cost-per-click or cost-per-applicant.)
For the first time, the research found a significant correlation between job seeker behavior and unemployment rates by state and function. Specifically, in states and functions with low unemployment rates, recruitment advertising drove fewer applies per ad impression than in population segments with higher unemployment rate—indicating job seekers are becoming more selective in their job searches as the labor market tightens. The impact of this behavior is that the cost and challenge of finding candidates in low unemployment segments – such as Minnesota where as of December 31, 2017, the unemployment rate was 0.6% percent below the national average and the apply rate on jobs was 5% below the national average as well – making it increasingly difficult for employers to generate enough applications to fill their requisitions. This data could prove to be helpful as a leading indicator for more macroeconomic models to determine when and where wage growth may be heading.
The research also validated the importance of employer branding and job content. Job titles, job descriptions and Glassdoor ratings helped drive higher apply rates.
Appcast Vice President of Marketing, Rob Green, observed, “Job advertising is one of the most significant parts of any talent acquisition team’s budget. Our research revealed once again that competition for talent varies by market, by device and even by job description. Understanding how these factors impact recruiting strategies is an important first step towards gaining access to the talent you need.”
The 2018 Recruitment Media Benchmark Report is available for complimentary download for a limited time. Please access https://info.appcast.io/2018-recruitment-media-benchmark-report-appcast-0 for further information.
About Appcast
Appcast is using data and programmatic targeting to revolutionize the global recruitment advertising industry. From its pay-per-applicant job ad exchange to its market-leading recruitment media optimization platform, Appcast is changing how leading employers, ad agencies, and job boards attract high quality job seekers. To learn more, visit: http://www.appcast.io.