VANCOUVER, British Columbia, July 18, 2018 (GLOBE NEWSWIRE) -- Daily Hive, Western Canada's largest digital-only publication, has launched ID Agency in order to promote greater diversity and support for Canadian influencers. From those with diverse cultural backgrounds to micro influencers, to artists, yogis and filmmakers, this is the first agency of its kind that’s looking to connect brands with niche, but powerful, markets.

“We've seen a growing gap in the online community, especially on the West Coast, and a strong demand from our brand partners to work with local influencers who have organic engagement,” said Karm Sumal, Co-Founder of Daily Hive. “That’s why we want to work with up-and-comers in the creative industry, helping them make a stake in the online realm. These individuals are often being overlooked by current influencer agencies.”

A recent survey by Collective Bias suggested that 70-percent of Millennial consumers are influenced by the recommendations of their friends, and 30-percent are more likely to buy a product recommended by non-celebrities.

“Marketing departments can no longer ignore the power of influencer marketing. Social media budgets are growing, but curating the right strategy comes with many challenges. For one, verification of engagement and audience numbers is an issue. Another is the alignment of the right influencer. An influencer with a niche audience can be more powerful than one with millions of followers,” said Sumal.

Finding relevant and effective influencers has become a continuing challenge for brands. That’s why ID Agency has introduced a new process where brands pay based on a cost per engagement (CPE), giving companies greater transparency on their investment.

To learn more, please visit Karm Sumal is available for interviews. Interviews with influencers represented by ID Agency can also be coordinated.

Media Contact
Shnane Liem
Vive Social + PR

About ID Agency
ID Agency is a platform that unites creatives with leading brands to build special connections with audiences. Their approach is dedicated to promoting Canadian diversity and supporting all forms of creative individuals. 

About Daily Hive
Daily Hive is a national online media network with newsrooms in Vancouver, Calgary, Toronto and Montreal. In the past year, they’ve launched Colony Digital, a full service digital agency. The most recent addition is ID Agency, the only influencer agency in Canada that offers in-house digital services and distribution to millions of monthly readers.