adsquare Implements Unacast’s Transparent Location Data to Build Cutting-edge Mobile Marketing Measurement, Insights and Targeting Solutions with Unprecedented Clarity

Movement Data, Based on Real-World Consumer Behavior, Leads to Accurate Footfall Traffic Analysis and Powerful Audience Segmentation


NEW YORK, July 24, 2018 (GLOBE NEWSWIRE) -- Unacast, the leading transparent location data platform, announced a new client utilizing its location data - adsquare, the mobile-first data exchange bringing together data buyers and sellers in a transparent and secure environment. Unacast’s data will power adsquare’s measurement, insights and targeting solutions both in the US and the EU with explicit consent data.

“The effectiveness of mobile campaigns relies on the best quality data, so marketers are constantly searching for trustworthy sources of insights,” said Tom Laband, CEO and Co-Founder at adsquare. “We are always looking to provide more digital location and movement data which is accurate and at scale, and Unacast’s transparent data is one of the best sources available. Incorporating the Unacast data into our products helps our marketer clients adjust the measurement, insights and targeting solutions to their specific needs, setting them up for continued advertising success.”

Through the partnership, adsquare will use Unacast’s movement data within its insights and measurement solutions, including its Audience Insights, Footfall Insights, and Footfall Measurement tools. The incorporation of the Unacast data means these tools will be built on top of transparent opt-in data about consumer action and movement in the real world, providing a clear picture of how many consumers visit physical retail locations. 

Additionally, Unacast’s visit data will be available within adsquare’s targeting solutions. Unacast creates visit data from billions of disparate data points, analyzing and validating the data before assigning data points to a venue and enriching results with additional insights. This transparent, contextualized data allows adsquare's clients to build custom geo-behavioral segments, look-back windows and customized/individual points of interest (POI) with their own data. For example, thanks to the addition of Unacast data, adsquare clients can change look-back windows to target consumers by using Mobile Advertising IDs, POI, and timestamp information to determine an audience that has visited a location in the past.

“Advertisers are investing heavily in targeted mobile campaigns aimed at specific audiences, but they need solutions to understand how well those campaigns performed. The Unacast data set is designed to be industry and application agnostic and help partners build the very best products for their clients,” said Thomas Walle, CEO of Unacast. “Just as importantly, we’re very focused on the transparency of our data - and a core commitment to transparency is something that Unacast and adsquare share. Our two companies have long discussed how transparency in location data is important and the positive implications it will have on clients. This partnership is all the more exciting because of our united belief that this is how we’ll reach the next frontier of human mobility data.”

About Unacast
Unacast is the leading transparent, contextualized location data platform. Its aim is to empower companies and individuals by providing the most accurate understanding of human activity in the real world. Unacast empowers the next generation of data-driven industries with unique and highly accurate data sets and insights, built on a foundation of location data from our proprietary Real World Graph®.

Unacast, founded in Oslo, Norway by Thomas Walle and Kjartan Slette and now headquartered in NYC, has garnered multiple awards for its platform, campaigns and for its company culture. With a core focus on transparency both in data and in all business practices, Unacast follows rigorous standards of data privacy and compliance to ensure the rights of data ownership are upheld and the company continues to operate as a trustworthy industry leader.

About adsquare
adsquare is the mobile-first data exchange bringing together data buyers and sellers in a transparent and secure environment. The platform is built mobile-first and makes data accessible in real-time, enabling advertisers to create holistic audiences and to target consumers’ mobile moments. Programmatic buyers can take control via the self-service Audience Management Platform which gives them full transparency in buying data, creating audiences and activating them on the platform of their choice. adsquare offers a broad portfolio of data from mobile, online and offline sources including location behavior, app usage, demographics and interests. In addition, advertisers can discover the private marketplace for private deals with first-party data owners including app publishers, telcos and E-Commerce. For validated data at scale, advertisers can tap the adsquare Data Alliance, which aggregates deterministic data and combines it with validated third-party segments. adsquare is fully compliant with strict European privacy laws, respects data ownership, and offers a secure environment. For more information visit follow @adsquarecom or contact

Media Contact
WIT Strategy, for Unacast
Rich Cherecwich