DENVER, July 31, 2018 (GLOBE NEWSWIRE) -- The Pulse Beverage Corporation(“Pulse”(Pinksheets:PLSB) Announced today that it has signed an agreement with Better4U Food and Beverage Inc. (Better4U) This exclusive agreement allows Better4U to manufacture and distribute all Natural Lemonades, Limeades, and Coconut water for all of the United States with the exception of Hawaii.

Robert Yates CEO of Pulse commented that this agreement will alleviate the financial burden of paying for manufacturing and associated costs of carrying Inventories and receivables. Pulse will participate in the division of profit by receiving 50% of the gross net proceeds. Gross Net Proceeds shall be the amount remaining after deducting the cost of sales. This will allow Pulse to substantially reduce its overhead. Pulse has a loyal group of customers who rate our Natural products very high in the taste and low calorie categories. The greater financial resources of Better4U Food and Beverage, and a very broad network of Brokers and distributors should enable wider distribution capabilities. The Pulse Beverage announces the resignation of Parley L. Sheya as a Director and National Sales Manager.

Better4U Food & Beverage, Inc. (Better4U) is an Arizona based branding, product development, distribution and marketing services company. Better4U is building a versatile portfolio of high quality, competitively priced “Better for You” food and beverage brands through exclusive distribution, licensing, acquisition and development. The Company targets retailers and e-commerce platforms which attract consumers searching for Better-for-You everyday beverage and snack products. The companies category offerings are being distributed both in the United States of America and East Asia, (primarily, China, Hong Kong, Macau and Taiwan) Its products sell to: (i) convenience store channel, (ii) Food service distributors and casual food chain restaurants, and (iii) mass market retailers (such as supermarkets, drugstores and warehouse clubs) and many other retailers in this channel of trade

About Pulse Beverage Corporation

Pulse Beverage Corporation (“Pulse”) is an emerging beverage company that offers Natural Cabana® Lemonade/Limeade in 7 great tasting, low-calorie flavors and Natural Cabana® Coconut Water in pineapple and natural flavors. With Pulse’s business model, utilizing warehouse direct and key accounts, Pulse directly teams up with major retailers like Wal-Mart, Albertsons/Safeway, Kroger, Stater Bros, Food Max, Houchens, K-Mart, 7-Eleven, United C-Stores, Weis Markets, King Kullen, Hy-Vee Supermarket, Brookshire Brothers, HEB, Gristede’s Foods, Toot n Totem. These major retailers are being re-assigned to Better4U Food and Beverage.

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Forward looking statements

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These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlines in our last annual report on form 10-K 2016, our quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission