Pune, India, Aug. 08, 2018 (GLOBE NEWSWIRE) -- Menstrual Cups Market Overview
Menstrual Cups are female hygiene products capable of preventing menstrual fluid leaking onto clothes. They are alternative sanitary options to Napkins, Pads and tampons. It is a more economical and reusable solution compared to its counterpart. The global Menstrual Cups market size can touch a valuation of USD 1514.01 million by 2023, according to a brand new report by Market Research Future (MRFR). It can showcase a 3.50% CAGR from 2018 to 2023 (forecast period), driven by the swelling size of the women workforce in the corporate world.
Low health risks and humongous benefits associated with the use of Menstrual Cups is expected to bolster its demand over the forecast period. In addition, its safety has been approved by various regulatory agencies including the U.S. Food and Drug Administration (FDA) which validates its position in the overall feminine hygiene product market. The cups manufactured by Lunette, a U.S. company, has gained cognizance due to its use and endorsement by athletes.
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Key Players Business Overview
Key market players include FemCap, Inc., Me Luna, Lunette, Vcup, The Keeper, Inc., Anigan, LadyCup, Diva International Inc., Irisana S.A., and Ruby Life Ltd. These players are continuously introducing new products which prioritize safety and protection of feminine hygiene. Brands such as Mooncup have launched Menstrual Cups with nearly double the capacity of sanitary napkins making it easier for consumers to switch to these products. Ease of using these products coupled with its availability in various colors can entice consumers. In addition, manufacturers are providing additional accessories such as hand sanitizers and coin tissues to further sales of its products.
The high demand for eco-friendly and cost-effective cups is likely to fuel the market demand in the coming years. The adverse effects associated with other menstrual products have led to women shifting their preference to cups. Awareness of these products among consumers made possible by campaigns by educational institutes, manufacturers, and women support groups can positively influence the market. Moreover, the availability of these cups in various shapes and sizes providing a variety of options can garner interest among its consumer base.
Industry Segmentation
The International Menstrual Cups Market is segmented by type, product, distribution channel, and region. Various types of cups are available in shapes such as hollow, flat, round, and pointy. The round segment accounted for 43% market share in 2017 owing to the flexibility in the design of round cups. Its value can touch USD 655.76 Mn by the end of the forecast period owing to having medical grade silicone as the base of its design. The hollow cup segment accounted for 32% revenue share in 2017. Its size can swell up to USD 495.88 Mn by 2023.
By product, the Menstrual Cups Market is segmented into reusable and disposable. The former segment is touted to dominate the market till 2023 owing to the reusable nature of these products ranging from 1 to 5 years. It had accounted for 87% share of the market in 2017. On the other hand, the latter segment can enjoy a phenomenal run during the forecast period owing to its flat design.
Distribution channels used by manufacturers to attain exposure for their products include online stores, retail outlets, and others. The online store segment had accounted for nearly 62% share in 2017 owing to inclination of consumers to shop online in privacy. It has the potential to be the primary source of acquiring feminine hygiene products owing to emergence of warehouses in tier 2 and tier 3 cities. In addition, ecommerce stores are partnering with local agencies to deliver products in a timely manner can facilitate in inflating the segment’s valuation to USD 1024.41 Mn by 2023.
Detail Regional Data
Regions covered in the market include Americas, Europe, the Middle East & Africa, and Asia Pacific. The Americas is anticipated to dominate the market throughout the forecast period owing to presence of well-known brands such as The Keeper, Inc. and Diva International. Non-governmental organizations and governments have endorsed campaigns to create awareness of Menstrual Cups among women. The low cost of these cups can also be a catalyst for the region in the coming years.
The Europe market follows Americas owing to its expanded healthcare budget and sizeable women workforce. The Asia Pacific is expected to be the fastest growing market owing to the booming healthcare sector and medical tourism. Governments are launching campaigns to create awareness among the women populace and establish proper hygiene standards.
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