New York, NY, Aug. 13, 2018 (GLOBE NEWSWIRE) -- Zion Market Research has published a new report titled “Licensed Sports Merchandise Market By Product Category (Apparel And Footwear, Accessories And Gifts, Toys And Games, And Others), By Distribution Channel (E-Commerce Or Online Stores, Offline Stores, Department Stores, Specialty Stores, And Others), By Price Range (Premium And Economic) - Global Industry Perspective, Comprehensive Analysis And Forecast, 2017 – 2024”. According to the report, the global licensed sports merchandise market was valued at around USD 31,288.63 million in 2017 and is expected to reach approximately USD 48,782.08 million by 2024, growing at a CAGR of around 6.56% between 2018 and 2024.
Sports licensing is one of the fastest growing categories, worldwide. The rise in the number of sports leagues may help growth in licensed sports merchandise industry. Moreover, sports merchandise also help with marketing. In fact, another prominent finding in this area is that women’s merchandising. Many retailers specialize in selling licensed sports apparel from various sports teams and leagues. Innovation in sport apparel accessories will fuel the market growth among youngsters.  

Browse through 105 Tables & 37 Figures spread over 110 Pages and in-depth TOC on “Global Licensed Sports Merchandise Market: Industry Type, Size, Share, Revenue, Trends and Forecast, 2017 – 2024”.

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The licensed sports merchandise market is anticipated to witness significant growth within the forecast period. The market is mainly driven by growing demand for apparel and footwear products which are widely accepted by consumers over the years. The apparel market is growing towards the high value-added product in the licensing industry. The licensed sports goods would facilitate manufacturers, suppliers, and distributors to analyze the demand for apparel and footwear, accessories and gifts, toys and games, and others across different regions. Innovation and development in sports apparel and sports accessories with more attractive and stylish form also drives the licensed sports merchandise market. Government regulations on the quality and the price of the products may hinder the global licensed sports merchandise market growth over the forecast period. 

The global licensed sports merchandise market can be segmented on the basis of product category, distribution channel, and price range. The product category includes apparel and footwear, accessories and gifts, toys and games, and others. Apparel and footwear held significantly the largest share among all others.  In terms of the distribution channel, the licensed sports merchandise market is classified into e-commerce or online stores, offline stores, department stores, specialty stores, and others. Offline stores include mass stores, supermarkets, etc. Consumers most possibly select offline stores sector for purchasing licensed sports goods. Growing awareness about e-commerce and online sales also sets a notable impact on licensed sports merchandise market. By pricing, the global licensed sports merchandise market is segmented into premium price range and economic price range. 

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North America is expected to lead the licensed sports merchandise this is chiefly due to the rapidly growing sports market in the region. Sports market growth is driven by accelerating demand for sports goods by sportspersons and bike riders in developed countries like the U.S. and Canada. Rising demand for top sports such as baseball, football, and basketball is driving the demand for licensed sports merchandise in the region. The popularity of university and college level sports team and sports leagues such as MLB (Major Basketball League), NFL (National Football League), and NBA (National Basketball Association) are anticipated to boost the licensed sports merchandise market during the forecast period.

In terms of revenue, Europe is anticipated to be the second largest regional market for licensed sports merchandise in the years to come. Growing trend of sports such as football, soccer, etc. and wide-reaching approach of sports brands such as FIFA, The Tour De France, and Manchester United in the region is driving the growth of licensed sports merchandise market. There is an increasing occurrence of obesity due to the busy lifestyle, high-calorie intake, lengthy desk-sitting jobs, and changing food habits. Increasing awareness regarding health & wellness among people, active lifestyle, online marketing, and increasing spending on fitness & sports equipment and sporting goods is projected to fuel the licensed sports merchandise market. 

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The Asia Pacific is anticipated to show the fastest growth in the licensed sports merchandise market during the forecast period. Introduction of sports events such as Pro-Kabaddi and IPL is changing the sports industry scenario in India and horse riding and racing events in Japan are also propelling the demand for the sports goods. are affecting the licensed sports merchandise positively in the region. Increasing attention and popularity for the football club, growing investments in basketball, WWE online shop in India, etc. are driving the licensed sports merchandise market growth in Asia Pacific region. In addition, growing economies such as India and China, increasing disposable and growing e-commerce and digitization is anticipated to fuel the licensed sports merchandise market during the forecast period.

The Middle East & Africa and Latin America are anticipated to show moderate growth during the forecast period. This is majorly due to accelerating digital trade in the region. Increasing tourism coupled with increasing economic growth is expected to be the new revenue generating area in the licensed sports merchandise market.

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The report includes detailed profiles of important players operating in the global licensed sports merchandise market such as Adidas AG, Nike Inc., Fanatics, Inc., DICK’S Sporting Goods Inc., Under Armour, Inc., Sports Direct International plc, Puma SE, G-III Apparel Group, Ltd., Hanesbrands Inc., VF Corporation, and others. The detailed description of key players includes parameters such as key developments, company overview, business strategy, and financial overview of the company. 

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This report segments the Global Licensed Sports Merchandise Market as follows:

Global Licensed Sports Merchandise Market: Product Category Segment Analysis

  • Apparel and footwear
  • Accessories and gifts
  • Toys and games
  • Others

Global Licensed Sports Merchandise Market: Distribution Channel Segment Analysis

  • E-Commerce or online stores
  • Offline Stores
  • Department Stores
  • Specialty Stores
  • Others

Global Licensed Sports Merchandise Market: Price Range Segment Analysis

  • Premium 
  • Economic

Global Licensed Sports Merchandise Market: Regional Segment Analysis

  • North America
    • The U.S.
  • Europe
    • UK
    • France
    • Germany
  • Asia Pacific
    • China
    • Japan
    • India
  • Latin America
    • Brazil
  • The Middle East and Africa

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