ROCKVILLE, Md., Aug. 21, 2018 (GLOBE NEWSWIRE) -- Aiming to demystify gout, an extremely painful form of inflammatory arthritis, the American Kidney Fund (AKF) today unveiled a new health education campaign, Goutful. The campaign debunks popular misconceptions about gout and supports kidney patients who are fighting this painful, chronic disease.
A strong correlation exists between chronic kidney disease (CKD) and gout. Gout occurs when high levels of uric acid in the blood lead to crystals forming in the joints, causing inflammation and pain. One in 10 CKD patients has gout.
Goutful is a play on “doubtful” and uses an educational webpage, artwork and a “Myths & Facts” quiz to debunk many of the misconceptions people have about gout—including the common beliefs that gout is the patient’s fault and that gout isn’t a serious condition. The campaign is part of AKF’s ongoing work to provide quality health education content to the CKD community and is supported by an educational grant from Horizon Pharma.
“This campaign is meant to empower gout sufferers with knowledge to help them live easier and prevent further damage to their joints,” said LaVarne A. Burton, president and chief executive officer of the American Kidney Fund. “Although it can be excruciatingly painful, gout is often not taken seriously, and the patient is blamed for the condition because it is perceived to be a result of the patient’s choices. People affected by gout need resources to teach them how to manage symptoms and the painful attacks that can develop suddenly.”
Gout attacks, also known as flare-ups, may occur when the body creates too much uric acid or cannot properly clear uric acid. In addition to being painful, gout flare-ups can be hard to control and often disrupt daily life such as work and family activities.
Goutful dispels the following common myths associated with gout:
“With so much misinformation about gout, we’re hopeful our Goutful campaign will bring much-needed clarity to so many who struggle with this debilitating condition,” Burton said. “We are grateful for the generous support of Horizon Pharma which enabled us to develop a powerful—and empowering—campaign.”
For more information about AKF’s gout campaign, visit www.KidneyFund.org/gout.
About the American Kidney Fund
As the nation’s leading nonprofit working on behalf of the 30 million Americans with kidney disease, the American Kidney Fund is dedicated to ensuring that every kidney patient has access to health care, and that every person at risk for kidney disease is empowered to prevent it. AKF provides a complete spectrum of programs and services: prevention outreach, top-rated health educational resources, and direct financial assistance enabling 1 in 5 U.S. dialysis patients to access lifesaving medical care, including dialysis and transplantation. AKF holds the highest ratings from the nation’s charity watchdog groups, including Charity Navigator, which includes AKF on its “top 10” list of nonprofits with the longest track records of outstanding stewardship of the donated dollar, and GuideStar, which has awarded AKF its Platinum Seal of Transparency.
Alice Andors American Kidney Fund 240-292-7053 firstname.lastname@example.org