Pune, India, Sept. 10, 2018 (GLOBE NEWSWIRE) -- Market Research Future (MRFR) has published its report on the global organic baby food market which discloses anticipated growth at a CAGR of 11.73% during the forecast period of 2018 to 2027. More women are in the global workforce than ever before, and gender equality has proven to be a critical factor in encouraging the growth of the organic baby food market. The demand for baby food, particularly healthy and organic baby food has resulted in a highly lucrative market which was valued at USD 5215.20 Mn in 2017 and is poised to exceed USD 17,537.72 Mn by the end of 2027.

Rapid urbanization and liberalization across the globe have resulted in changing lifestyles that must accommodate working parents with infants. Government support for women's education in developing countries has further increased women's participation in the labor market thus increasing the demand for baby food. The baby food market has been significant for years. However, it is only recently that the trend has shifted toward organic baby food with new mothers displaying a measurable preference for it. The difficulty in maintaining a work-life balance has led mothers to seek out healthy alternatives for their children. Organic baby food represents a choice which is convenient to the parent while being marketed as healthier for the child than conventional baby food items.

Despite an above average CAGR, the organic baby food market is challenged by the short shelf life of organic products combined with the shortfalls of using organic produce, i.e., fresh produce comparatively expensive, thus making organic baby food pricier than conventional baby food. However, market players are adopting a transparency approach regarding production and distribution in an effort to cater to the growing trend of environment and health conscious which encourages parents to buy organic baby food despite its challenges. These factors also represent opportunities for the market as there is potential for growth using these factors in emerging economies.

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Key Players

MRFR has analyzed the competitive landscape of the global organic baby food market and includes leading market players such as Hain Celestial Group, Hipp GmbH & Co Vertrieb KG, Nestle S.A., Bellamy's Australia, Danone SA, Abbot Laboratories, Kraft Heinz Foods, Hero Group, Plum Inc., Sprout Organic foods and others. These market players employ product innovation, acquisitions & mergers, and promotion strategies to encourage market growth an secure desirable market positions.

Latest Industry News

Sprout Foods, a leading infant nutrition company has launched an Amazon Feeding App for babies in an effort to make mealtimes more engaging for infants. The app promotes Sprouts extensive line of organic baby food and is named "Eat & Sing with Sophie Sprout."

Happy Baby Organics Clearly Crafted baby food has been newly packaged in glass jars in an effort to make the organic brand available to low-income households. The jars have also proven to be more popular and as such the brand hopes to expand globally with this move.

Market Segmentation

The global Organic Baby Food Market is segmented, in MRFR's report, on the basis of ingredients, product type, distribution channel, and region. By ingredients, the market is segmented to include vegetables, grains & cereal, fruits, and others. The grains and cereals segment accounts for the most significant segment which is also anticipated to witness the fastest growth over the forecast period. The segment's popularity is largely owing to the fact that cereals and grains are traditionally the first food items babies transition to. Moreover, they offer a good base for baby food mixtures.

By product type, the organic baby food market is segmented into milk formula, ready to eat, dried baby food, and others. The ready-to-eat segment is poised to grow at a CAGR of 11.82% during the review period and has the largest market share. The growing preference for convenient food and the wide variety of flavors and types to choose from have made the ready-to-eat segment highly lucrative.

By distribution channel, the organic baby food market is divided between store-based & non-store based. The store-based segment is set to witness a CAGR of 11.5%  and possess the dominating share of the market as stores offer a one-stop shop experience which is highly convenient for food items and other grocery items.

Browse the market data and information spread across 197 pages with 312 data tables and 30 figures of the report “Organic Baby Food Market Report - Forecast 2017-2023” in-depth alongside table of content (TOC) at: https://www.marketresearchfuture.com/reports/organic-baby-food-market-1613

High Birth Rate in APAC To Lead to Increased Sales of Organic Baby Food

The Asia Pacific accounts for the most significant share of the global organic baby food market and is expected to experience a CAGR of 12.36% during the assessment period. The region is led by China, and there is a concentration of emerging markets in the region which have a high birth rate. With the median age in these countries being in the younger demographics, the awareness and demand for organic baby food is proportionate. Additionally, rising disposable incomes and changing consumer preferences are the result of women increasingly joining the workforce. Working women in heavily populated countries in the APAC region represent a key demographic where baby food sales are expected to rise considerably.

Europe accounts for the second most significant regional market. France among others has a high birth rate which also displays a high demand for organic baby food. The region also has a large majority of women participating in the workforce, as such new parents are adoptive of ready-to-eat organic baby food products to avoid compromising nutrition despite difficult schedules.

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