SmarterTravel Launches Innovative Travel Partnership Program with Partnerize

SmarterTravel’s SmarterAds program reflects the growing range of partner models bringing more monetization opportunities to the online travel industry

San Francisco, California

SAN FRANCISCO, Sept. 12, 2018 (GLOBE NEWSWIRE) -- Partnerize, the leading provider of partner management software for global brands, recently launched SmarterTravel’s SmarterAds program for travel publishers. Since launch, enrollment in the SmarterAds program has far exceeded expectations as many travel publishers move quickly to capitalize on this lucrative new revenue stream.

SmarterAds is a turnkey self-service solution designed to enable travel publishers of all sizes to monetize their traffic through a suite of monetization products. By participating in this B2B partnership program, travel publishers can add revenue-driving solutions, such as flight and hotel search or native content recommendations, to their pages quickly and easily, and get paid faster than other industry offerings.

By choosing Partnerize to deliver and manage this program, SmarterTravel can cultivate direct relationships with travel publishers, simplifying and speeding up the process of onboarding and implementation. It also ensures that SmarterTravel and its partners gain access to real-time data and insights to understand which programs and offers are driving more bookings.

“We developed the SmarterAds program to give all travel publishers efficient and effective new ways to drive revenue and monetize their traffic,” said Eric Bosco, General Manager of SmarterTravel. “Our implementation through Partnerize gives us the direct connections we want with our publisher partners, along with unprecedented insight into partner performance.”

As part of the SmarterAds program, the parties are sharing visitor data in order to deliver customized messages and offers based upon where a visitor is in the path to purchase journey. The SmarterAds program leads the industry with its breadth of partner programs and models that span the consumer online travel journey. Many companies are broadening their definition of the partner channel as they forge new ways of working with other companies for mutual benefit. New models and payment structures like SmarterAds are helping accelerate this already fast-growing industry.

“Strategic partnership programs like SmarterAds give companies new ways to create value, especially in the competitive industry of travel,” said Malcolm Cowley, Co-founder and CEO of Partnerize. “We’re excited to see SmarterTravel leverage the flexibility of our platform to optimize their program and drive growth.”

This story appeared first in MediaPost.

About Partnerize
Partnerize helps the world's leading brands build powerful business partnerships that drive extraordinary business growth. The Partnerize Partner Management Platform (PMP) is an end-to-end, SaaS-based solution for forming, managing, analyzing, and predicting the future results of partner marketing programs using artificial intelligence. Hundreds of the world’s largest brands leverage our real-time technology to drive and manage more than $6B in sales across 214 countries and territories worldwide. To learn more about Partnerize and partner marketing, visit

About SmarterTravel
SmarterTravel’s SmarterAds program offers online travel publishers a comprehensive suite of monetization solutions designed to optimize revenue at every juncture in a traveler’s online booking journey. With an industry leading array of products, our solutions are fully customizable and easy to implement. SmarterTravel, a TripAdvisor Company, owns twelve travel brands, part of a network that reaches nearly 200 million unique visitors every month, helping them find the right trip at the right price. Learn more at

Media Contact:
Diane Anderson, WIT Strategy for Performance Horizon