Craft Beer Pioneer New Belgium Brewing Furthers Sustainability Commitment, Joins MicroStar’s Pooled Keg Program

Greenwood Village, Colorado, UNITED STATES


DENVER, Oct. 15, 2018 (GLOBE NEWSWIRE) -- In order to benefit from a more sustainable, flexible and cost-efficient keg supply chain solution, New Belgium Brewing, the 4th largest craft brewer, has chosen MicroStar Logistics to meet their nationwide keg needs under a long-term partnership agreement.  

“New Belgium was founded in Ft. Collins, Colorado in 1991 with a mission to craft our favorite beers and prove that business can be a force for good,” said Steve Fechheimer, New Belgium’s CEO. “In 1996, another Colorado company, MicroStar Logistics, was born from the idea that a pooled-keg model could empower brewers to work together to be more cost-efficient and sustainable than they could be by owning their own kegs. Over the following two decades, both of our companies have grown dramatically thanks to a common commitment to sustainability, quality, innovation and people. This new partnership with our friends at MicroStar, and the environmental benefits that will result, is another step forward in our unwavering focus to be a force for good.” 

“We have admired New Belgium, and enjoyed more than our fair share of their beers, for over two decades and are incredibly proud to support their people and their operations for the decades to come,’” said MicroStar’s President and CEO, Michael Hranicka. “It’s been in part thanks to New Belgium that we’ve continued to ramp up our investments throughout our operations ... particularly in people, technology and quality. These investments benefit MicroStar’s entire customer community and also position us to support the largest, most sophisticated breweries in the country.”

New Belgium will now benefit from MicroStar’s dense network of kegs and achieve dramatic sustainability benefits compared to the traditional owned-keg model. By sharing a pool of kegs rather than owning their own, over 600 leading brewers reduce their collective carbon footprint by over 3 million kg of CO2e annually (the equivalent amount of CO2e emitted by nearly 3 million pounds of coal) based on a study by Thinkstep, a leading global sustainability software & services company. 

About New Belgium Brewing

New Belgium Brewing, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, is recognized as one of Outside Magazine’s Best Places to Work, one of the Wall Street Journal’s Best Small Businesses and tops Bicycling Magazine’s Best Companies for Cyclists. The 100% employee-owned brewery is a Platinum-level Bicycle Friendly Business as designated by the League of American Bicyclists, one of World Blu’s most democratic U.S. businesses, and a Certified B Corp. In addition to Fat Tire Amber Ale, New Belgium brews fourteen year-round beers: Citradelic Tangerine IPA, Fat Tire Belgian White, The Hemperor HPA, Voodoo Ranger IPA, Voodoo Ranger Imperial IPA, Voodoo Ranger Juicy Haze IPA, Sour Saison, Honey Orange Tripel, Dayblazer Easygoing Ale, 1554 Black Lager, Bohemian Pilsner, Abbey Belgian Style Ale, Trippel and a gluten-reduced beer, Glutiny Pale Ale. To learn more, visit NewBelgium.com and follow the brewery on FacebookTwitter or Instagram.

About MicroStar

Founded in 1996 and based in the heart of Denver, Colorado, MicroStar Logistics is the leading diversified keg solutions provider. MicroStar's Keg Management division leverages two pools of kegs -- KegCraft-branded kegs for midsize, regional brewers and MicroStar-branded kegs for large, national brewers -- to deliver cost-effective outsourced keg solutions. MicroStar's Quality Services division is the leading keg repair and maintenance operation helping to maintain the quality and lengthen the lifespans of some of the largest keg fleets in the world. For additional information, visit www.MicrostarLogistics.com.

Media: Dan Vorlage, Vice President, Marketing and Business Development

800-245-2200, info@microstarkegs.com