Vancouver, Oct. 15, 2018 (GLOBE NEWSWIRE) -- Silver Chef, Canada’s leading dedicated hospitality funder, along with cafe partners across the country, is today launching ‘Brewing for Sustainability,’ an initiative that offers a simple, convenient and reusable alternative to single-use coffee cups. Other Canadian coffee shop owners are encouraged to participate, and allow consumers to make a sustainable choice during their morning coffee run.

Canadian cafes are partnering with Silver Chef to offer ‘to go’ coffee in ceramic mugs for consumers, who can take these free ceramic mugs away and return them later, or trade them for old mugs they have at home.

Robert Phelps, President of Silver Chef Canada, said: “This initiative, called Brewing for Sustainability is inspired by the circular economy, and designed to be self-sustaining, with consumers returning or replacing the ceramic cup they take.

“As a proud B Corporation, Silver Chef knows that reducing our environmental footprint requires collective action and we’re delighted with the support we’ve received from Canada’s coffee community for this initiative, and invite others to join us too.”

In Canada alone, 14 billion cups of coffee are consumed every year, with 35 per cent of coffee consumed in single-use cups. These represent up to 35,000 tonnes of paper, made from more than 70,000 tonnes of raw wood, harvested from thousands of hectares of forest. Despite this impact, fewer than two per cent of coffee lovers will bring their own mugs, even if charged a fee.

Consumers and coffee shop owners participating in this initiative can join the conversation using the hashtag #BringYourOwnMug.

About Silver Chef
Silver Chef is Canada’s leading dedicated hospitality funding partner that provides restaurant owners with a pathway to ownership for hospitality equipment. For more information, please visit: www.silverchef.ca

Join the movement:
To join the #BringYourOwnMug movement, and visit any of the following cafes:

  • Mount Currie Coffee, 4369 Main Street, Whistler, BC
     
  • Black Gold Café, 2101 Brimley Rd, Unit #111, Scarborough, ON
     
  • Jef’s Café, 5012 50 St #104, Beaumont, AB
     
  • The Heartwood Café, 403 N Railway St, Medicine Hat, AB
     
  • Surekha's on the Snye, 2 Clearwater Crescent, Fort McMurray, AB

Quote from Ali Badredding (Black Gold Cafe):“In today’s busy world, it’s really easy to forget about the impact of waste and overconsumption on the environment. At Black Gold Cafe, we’re always looking for more ways to be more environmentally sustainable through small changes. We’re very excited to be a part of this initiative!”

Quote from Meghan Bidinger (The Heartwood Cafe):
"We value lowering our environmental impact ar Heartwood, and are thrilled to partner with Silver Chef to promote waste reduction to our customers."

Quote from Surekha (Surekha On the Snye):
“We are excited to be a part of any initiative that creates a positive impact on the environment.”

Quote from Chris (Mount Currie Coffee):
“Single-use coffee cups are a problem in our eyes, we want to help offer solution for our customers to change their habits long term.”

Get in touch to join this wonderful movement on Twitter at @SilverChefCa

Get social:
#BringYourOwnMug

Media contact:
Nora Eastwood
Yulu Public Relations
nora@yulupr.com
(604) 558-1656