Senior communications leaders link market value to brand reputation.
Yet over 75 percent do not feel equipped to effectively respond to digital threats in real-time.
SAN FRANCISCO, Oct. 18, 2018 (GLOBE NEWSWIRE) -- Reputation management has become a top priority for communications and marketing leaders according to a recent study conducted by PRWeek and Zignal Labs. More than half (52 percent) of the 174 communications executives surveyed from large enterprises and agencies report at least half of a company’s market value can be attributed to reputation. At the same time, almost three quarters of these leaders feel unprepared to quickly react to an unexpected crisis, while nearly 80 percent lack full confidence in their current data capabilities to counter growing digital threats.
“At a time when corporate and executive reputations can hinge upon a fast-moving story or a malicious social media conversation, communications professionals cannot afford to be caught off guard,” said Josh Ginsberg, CEO of Zignal Labs. “Our PRWeek/Zignal study underscores the vital role data-driven reputation management will play in this uncertain media landscape to mitigate dangerous digital risks, while building bulletproof brands.”
Other key findings include:
“Our PRWeek and Zignal Labs survey reveals the stark realities of a challenging digital media landscape,” said Gideon Fidelzeid, managing editor of PRWeek. “This study should serve as a wakeup call for every communications leader to evolve their metrics, technologies and internal skill sets. Otherwise brands risk jeopardizing their company’s reputation – and ultimately their financial longevity and stability.”
The survey reflects the views of 174 senior communications leaders representing top brands and PR agencies conducted between April 3 and May 4, 2018.
The full 2018 Brand Reputation Report, including detailed conclusions and statistics, can be found online at www.zignallabs.com/brandreputation
About Zignal Labs
Zignal Labs is the world’s leading media analytics company. With unparalleled expertise in big data, machine learning and media measurement, Zignal empowers communications and marketing teams to build trust and credibility in their brands. Insights from the Zignal platform help the Fortune 1000 measure the impact of their earned media programs, mitigate reputational risks and inform strategic decision-making. Headquartered in San Francisco with offices in New York City, and Washington DC, Zignal serves customers around the world including IBM, NVIDIA, Airbnb, Citrix, DTE Energy, The Sacramento Kings, Uber and FleishmanHillard. To learn more, visit: www.zignallabs.com.
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