Amazon Prime Video Joins User-Level Netflix And Hulu Data, Analyzing User-Level Viewership Behavior, Binge Watching, and Related Preferences Across Demographics in More Than 50 Countries
NEW YORK, Oct. 19, 2018 (GLOBE NEWSWIRE) -- 7Park Data, leveraging proprietary software services and a robust data portfolio to derive unique insights about consumer behavior, today announced the addition of Amazon Prime Video viewership data to its Streaming Intelligence data product. The new offering includes valuable insights into streaming behavior in more than fifty countries on popular services such as Hulu, Netflix, and now Amazon Prime Video. Content creators, owners, and distributors use 7Park Data’s Streaming Intelligence to understand audience behavior and make better decisions about development, licensing, and marketing.
Available through the interactive Media & Entertainment Dashboard for custom queries, visualizations, and export to Excel, Streaming Intelligence analyzes actual streaming data to provide insight into the performance of titles, entire seasons, and theatrical programming on a monthly basis, as well as the critical 90 day post-launch period. User-level data allows for in-depth cohort analysis, revealing the programming that is popular among viewers of a specific show and which titles encourage binge-watching behavior. Audience Streaming includes demographic analysis, which enables users to evaluate the programs that are more or less popular with viewers by their age, gender, and viewing location.
Data from Netflix, Hulu, and now Amazon contribute to business strategies including:
- Content Licensing: Understand the value of your content as measured by the size of the viewing audience, and how it impacts customer acquisition and retention
- Content Development: Determine what type of content is most popular with specific audiences you are trying to cultivate, defined by age, gender, country and viewing behavior
- Marketing: Evaluate the success of different product launches, to improve marketing and sponsorship investment going forward
“We were eager to use comprehensive, actionable viewership information on the three largest SVOD platforms — Hulu, Netflix and Amazon — and for better answers to ‘black box’ questions that can only come from a representative sample of actual viewing subscribers in the U.S. and around the world,” said Donna Murphy, SVP, Discovery Inc.’s Consumer Insights & Culture Lab. “7Park Data gives us a better understanding of how our content and that of our competitors is performing and empowers us to make more strategic data-driven decisions about the kinds of content we’re producing for viewers and what content consumers are drawn to.”
“As content producers continue to gain footing in the streaming space, understanding viewership profiles and behaviors becomes increasingly important, yet this data has been incredibly difficult and costly to acquire or produce,” said John Sollecito, Head of Client Solutions, Media & Entertainment, 7Park Data. “We are thrilled to assist Discovery Communications research and distribution teams answer key questions that can continue to help make their expansive portfolio of content and talent so popular among viewers around the world.”
To learn more about 7Park Data Streaming Intelligence and download sample data, and please visit https://blog.7parkdata.com/amazonprime/.
About 7Park Data
7Park Data transforms data to revolutionize business decisions. Streaming Intelligence utilizes passive data collection from a global sample of two million active Netflix, Hulu, and Amazon users. Our platform serves the most sophisticated clients from major studios, TV and broadcast networks, talent agencies, and production companies, who access data through APIs, bulk delivery, and sophisticated visualization tools. Custom reports are also available. 7Park Data was founded in 2012 and is headquartered in New York City with offices in Los Angeles. For more information, please visit www.7parkdata.com
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