New features, strategic partnerships and unrivaled scale simplify product sampling
AUSTIN, Texas, Oct. 29, 2018 (GLOBE NEWSWIRE) -- Bazaarvoice, Inc. today announced enhancements to Bazaarvoice Sampling services to help brands and retailers accelerate review collection, boost sales across retail channels and launch new products with confidence.
Since introducing its sampling services, Bazaarvoice has managed sampling campaigns for hundreds of global brands and retailers. Participating companies can collect reviews before new products launch, grow review volume, distribute authentic reviews to retail websites in the Bazaarvoice Network and generate up to 90 percent review conversion rate from their sampling programs. Sampling products to engaged communities also helps brands connect with consumers, hear their honest feedback and reward loyal brand advocates.
“Online reviews are critical for brands and retailers in today’s omnichannel shopping environment. Three in four online shoppers read reviews before buying more than half of their purchases,” said Joe Davis, CEO of Bazaarvoice. “In a recent study, we found that consumers find organically-generated and incentivized reviews equally credible, so brands and retailers should be proactive about collecting reviews in different ways.”
“We knew reviews could be insurance for new products, and that early qualitative feedback and star ratings would ensure a smooth transition into a new category for Burt’s Bees,” said Taylor Steele, Assistant E-commerce Manager at Burt’s Bees. “We had an issue where our in-house sampling program wasn’t as effective as we might have liked. It was time-consuming and very costly. Bazaarvoice’s solution addressed all the issues we had with our own and at a much lower cost.”
Bazaarvoice Sampling services offer brands and retailers:
Bazaarvoice Sampling services are available to brands in North America and Europe. Learn more about Bazaarvoice Sampling services here.
Bazaarvoice connects brands and retailers to consumers, so that every shopping experience feels personal. From search and discovery to purchase and advocacy, Bazaarvoice’s solutions reach in-market shoppers, personalize their experiences, and give them the confidence to buy. Each month in the Bazaarvoice Network, more than 900 million consumers and share authentic content including reviews, questions and answers, and social photos across 5,700 brand and retail websites. Across the network, Bazaarvoice captures data that powers high-efficiency digital advertising and personalization with unmatched relevance.
Founded in 2005, Bazaarvoice is headquartered in Austin, Texas with offices in North America, Europe, and Australia. For more information, visit www.bazaarvoice.com.