SaaS product and consulting services company will present recent industry success with Weitz & Luxenberg at Invoca Summit
ORLANDO, Fla., Oct. 30, 2018 (GLOBE NEWSWIRE) -- Lunar, a technology-based, software as a service (SaaS) product development and business consulting company, today announces its offerings provide a competitive advantage to the legal industry. The company’s successful work with Weitz & Luxenberg P.C., a national law firm providing legal services to the wrongfully injured, resulted in a competitive advantage for the firm, whose multi-million dollar marketing efforts now receive true ROI calculations. With Lunar’s solutions and consulting services, Weitz & Luxenberg also improved its quality of customer service and increased its client base by more than 30 percent.
Lunar will present its work with Weitz & Luxenberg at the Invoca Summit, taking place November 6-9, 2018 in Santa Barbara, California in a session titled, “Unifying data to understand the customer journey.”
While many other industries embrace technology to inform data-driven decision making, the legal industry tends to rely on intuition. However, investment in marketing and business development efforts has increased, with 67 percent of law firms reporting this increased investment in 2016 according to a joint Legal Marketing Association (LMA) and Bloomberg Law® research study.
“Law firms that are embracing technology to inform their marketing and business development decisions are well ahead of the curve,” said Jon Robinson, President at Lunar. “However, identifying the technology you need and implementing it can be challenging. For Weitz & Luxenberg, one third of their clients found them on the internet, and 69 percent get in touch over the phone. Unique 800 numbers for attribution only go so far. It’s the combination of that technology with lead collection software that made the difference.”
Lunar’s lead collection, tracking and distribution product Shuttle, in combination with Invoca, a call tracking and analytics platform, gave the firm the ability to attribute marketing dollars to retained cases, allowing them to follow clients through the sales funnel and optimize marketing spend.
“Weitz & Luxenberg receives inquiries from dozens of websites, vendors, and referral firms, and keeping them all organized was a significant challenge,” said William Denninger, Director of Operations at Weitz & Luxenberg. “Shuttle gives us the ability to pass unique inquiry information from different sources, as well as add proprietary tagging to separate each stream and accurately attribute where that lead originated.”
“It wasn’t until we successfully combined Invoca’s technology with Shuttle’s capabilities that Weitz & Luxenberg was able to assess their ROI on a granular level,” said Robinson. “Our team at Lunar is able to identify these shortcomings and offer solutions to legal firms facing similar problems across the country.”
For more information on Lunar, visit https://www.belunar.com
Lunar is a technology-based consulting and business product development company focused on automating the sales and marketing process. Lunar’s consultants leverage expertise in CRM, marketing automation, platform integration and application development to produce the most efficient processes to meet its clients’ needs. Combining its consulting services with its own SaaS products, Lunar fills the growing void between marketing, sales and technology. For more information, please visit https://www.belunar.com.
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