Southern California-based interactive innovation firm honored for creating innovative app for global leader in pool and spa supplies

IRVINE, Calif., Nov. 08, 2018 (GLOBE NEWSWIRE) -- Cie Digital Labs (CDL), an accelerator of innovation for large enterprises and a growth accelerator for emerging startups, has won the Innovator Of the Year Award at the 2018 Partner Summit organized by Leslie’s Poolmart, Inc., the world’s largest pool and spa supplies and services retailer for both residential and commercial customers. 

Leslie’s annual Partner Summit brought together strategic partners who help grow its pool and spa supplies and services, and recognizes key partners who have provided exemplary service and customer focused solutions for the wide range of Leslie's products and services. CDL was honored for its innovative work on ideating, designing, and building Leslie’s Pool Care App, which is strengthening Leslie’s direct-to-consumer (D2C) brand by significantly expanding the company’s ability to directly engage its customers with pool and spa related solutions.

“We are excited to honor CDL for its invaluable partnership in helping us build a mobile solution that further enhances our ability to serve our growing customer base nationwide,” said Steven Ortega, President and Chief Executive Officer of Leslie’s Poolmart, Inc. “CDL has been instrumental in working hand-in-hand with us to conceptualize, create, and successfully launch the app. As we continue to partner with CDL, tapping into their strategic, technical, and operational expertise, we’re eager to expand the app’s functionality to extend the value we bring to customers.”

The Leslie’s app not only helps the company reach its consumers for their pool servicing and supply needs, but also provides a trustworthy customer service portal for consumers managing their own pools and looking for a one-stop shop for their pool-related needs. CDL led the strategy, design, and development of the features as well as the UI of the app, working with Leslie’s internal team and systems to integrate key data points that power the app.

Since launching the app this year, several hundred thousand users signed up for Leslie’s Pool Care App and it has received a 4.6 star rating in Apple’s App Store.

“This recognition for innovation and partnership from Leslie’s, an outstanding organization that consistently pushes the envelope to offer wide-ranging pool products and expert customer advice, is truly an honor,” says Anderee Berengian, Co-Founder and CEO at Cie Digital Labs. “We are thrilled to continue partnering with this industry leader to accelerate their strategic operational efficiency with this comprehensive, multi-feature app, delivering a one-stop shop for Leslie’s customers.” 

To learn more, watch a video of the app here, as well as visit Leslie’s Poolmart. Download the app on Apple’s App Store and Google Play.

About Cie Digital Labs
Cie Digital Labs (CDL) is an accelerator of innovation for large enterprises and a growth accelerator for emerging startups. CDL creates leading digital solutions, serves as an innovation lab for a variety of prominent global brands, and acts as a platform to develop and turn ground-breaking ideas into new technology ventures.

CDL blends Silicon Valley know-how, startup dynamism and speed with the business maturity of serial entrepreneurs, seasoned venture capitalists, and Fortune 500 executives. This proven combination drives cutting edge solutions for top enterprises’ strategic and operational business challenges. CDL’s leadership team has served key roles at various successful startups including Amazon, Yahoo!, Overture, Nativo and Internet Brands.
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About Leslie’s Poolmart, Inc.
Founded in 1963, Leslie’s Poolmart, Inc. is the world’s largest retailer of swimming pool and spa supplies, services and repairs for both residential and commercial customers. Leslie’s currently markets its products through over 900 store locations in 35 states, a nationwide mail-order catalog, and an Internet e-commerce site: The company employs over 5,000 associates across the country during the swimming pool season. Leslie’s corporate headquarters is located in Phoenix, Arizona.

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Media Contact
Nikki Reyes for Cie Digital Labs
(408) 499-0033

A photo accompanying this announcement is available at: