Global community of Freedom-Centered Workplaces™ recognize Widen for its commitment to operating with Purpose + Vision and helping its employees do the same

MADISON, Wis., Nov. 13, 2018 (GLOBE NEWSWIRE) -- Widen, a provider of digital asset management (DAM) software, has won a WorldBlu Top Practice Award for Purpose + Vision, one of WorldBlu’s 10 Principles of Organizational Democracy. Widen was voted the top practitioner of Vision + Purpose by the global community of Freedom-Centered Workplaces™, to which Widen has belonged for four years. The award recognizes Widen’s commitment to operating with purpose and helping its employees do the same.

WorldBlu is an academy that teaches individuals how to live, lead and work in freedom. WorldBlu certifies companies as Freedom-Centered Workplaces upon completing an extremely rigorous assessment process. As of 2018, Freedom-Centered Workplaces represent over 1 million employees. Widen recertified alongside Zappos, Groupon, Meetup, The WD-40 Company, DreamHost, New Belgium Brewing Company, Glassdoor and other highly respected companies.

Widen’s purpose is to unlock human potential through the power of story. In January 2017, WorldBlu helped Widen build on this vision with “Discover Your Purpose,” a program in which employees do just that. To date, more than 40 percent of Widen’s team has participated.

Discover Your Purpose entails eight demanding weeks of assignments, coaching sessions and community activities. In the course, employees develop their own purpose and vision statements then subject them to critique from fellow participants around the world. The goal is for employees to clarify how they create meaning and pursue their passions.

Participants have integrated their Discover Your Purpose coursework into their roles at Widen. A few have launched new careers and businesses as a result of the program.

“Marketing technology is a complex, chaotic space,” said Matthew Gonnering, CEO of Widen. “Our company vision has helped us put our challenges into a context that make us eager to show up and work hard. Now, we’re helping our employees find that spark in their professional and personal lives. We want Wideneers to feel like the heroes of their stories, and WorldBlu is helping us unlock that beautiful potential. When you step into the arena of life with a purpose, you feel unstoppable.”

“It’s been very fulfilling working with Widen employees to discover their purpose and vision for their life,” said Traci Fenton, CEO at WorldBlu. “Knowing your purpose is energizing and motivating for employees and helps support Widen’s world-class, freedom-centered culture. They are highly deserving of this award from our global community.”

About Widen

Widen builds high-performing software that empowers organizations to create compelling, meaningful, and measurable digital experiences. Focused on service and fueled by a global community of users, Widen has the highest customer loyalty in the digital asset management (DAM) industry. Its platform spans across brand management, content lifecycle management, and creative management, serving 450,000+ people at over 600 influential brands around the world. Customers include LG, Energizer, Trek, Zeiss, Cornell University, the Atlanta Falcons, Red Gold Tomatoes, Carnival Cruise Line, Yankee Candle, FINCA, and many more.

With more than 70 years of service experience, Widen is the company that does what it says, striving to be the best part of its customers’ day, every day. To learn more about Widen, visit


Jake Athey
VP Marketing
+1 608 443-5472