Vietnam Online Food Delivery Market to 2023: Analysis by Order Method, Cuisine and Region


Dublin, Nov. 15, 2018 (GLOBE NEWSWIRE) -- The "Vietnam Online Food Delivery Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023" report has been added to's offering.

A major factor catalysing the growth of the online food delivery market in Vietnam is its convenience and easy accessibility. With a growth in digital technology, the food delivery market in the country is being reshaped.

Food ordered through online websites and apps provide customers convenience and a greater level of transparency. Through various online food delivery modes, consumers can compare the menus and prices of various restaurants. This enables them to order food according to their taste and preference at a better price than the conventional method of food ordering.

Various food delivery applications and websites in Vietnam are offering numerous food options to their consumers. This include Vietnamese Cuisines, Western Cuisines, and South Asian Cuisines among others. Availability of such a wide range of food options caters to the food preferences of different consumers, thereby driving the overall demand of online food delivery services in the country.

Enhanced efficiency of restaurants is another major driver of the online food delivery market in Vietnam. The online orders make the day to day operations more efficient for a restaurant. The time employees use to receive orders through the telephone is reduced and this increases the time employees have to focus on dine-in customers. Moreover, the chances of human errors due to miscommunication are also reduced when an order is made.

Through online ordering and delivery system, a complete database of the customers can be created which helps in identifying recurring customers, their preferences and repeated orders. The previous ways of ordering food included many problems such as time constraints, different accents of people, disturbance over a phone call, etc. due to which restaurants are compelled to cancel or abandon the order. However, with the online food delivery options available, these challenges can be overcome.

As a restaurant or a franchise of a food product are hesitant to launch their mobile application as it may incur additional cost for development, installation, maintenance, and marketing of the applications, they prefer to collaborate with various food delivery companies.

Retailers have also been drawn to the country's relatively young consumer population. The 15 to 64 age group accounts for the majority of the overall population of Vietnam and are a key demographic to spur the growth in the online food delivery market.

On the basis of order method, the market has been segmented into mobile app and website. Amongst these, mobile app represents the largest segment as it is faster than websites and provides numerous advantages such as easy user interface and saved customer profiles.

Based on the cuisine, the Vietnamese cuisine is the most popular segment. It is followed by Italian cuisine and pizza, Western cuisine and South Asian cuisine.

On a geographical front, Southern Vietnam represents the biggest market. Other major regions include Northern Vietnam and Central Vietnam.

The Vietnam online food delivery industry is concentrated in nature with the presence of a handful of players.

Some of the leading players operating in the market are:

  • Vietnammm
  • Grab Food

Key Topics Covered

1 Preface

2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Introduction
4.1 Overview
4.2 Key Industry Trends

5 Vietnam Online Food Delivery Market
5.1 Market Overview
5.2 Market Performance
5.3 Market Breakup by Offline and Online Order Mode
5.4 Market Breakup by Order Method
5.5 Market Breakup by Cuisine
5.6 Market Breakup by Region
5.7 Market Forecast
5.8 SWOT Analysis
5.8.1 Strengths
5.8.2 Weaknesses
5.8.3 Opportunities
5.8.4 Threats
5.9 Value Chain Analysis
5.10 Porter's Five Forces Analysis
5.10.1 Overview
5.10.2 Bargaining Power of Buyers
5.10.3 Bargaining Power of Suppliers
5.10.4 Degree of Rivalry
5.10.5 Threat of New Entrants
5.10.6 Threat of Substitutes
5.11 Key Market Drivers and Success Factors

6 Market by Order Method
6.1 Mobile Application
6.2 Website

7 Market by Cuisine
7.1 Vietnamese Cuisine
7.2 Western Cuisine
7.3 Italian Cuisine
7.4 South Asian Cuisine
7.5 Others

8 Market by Region
8.1 Southern Vietnam
8.2 Northern Vietnam
8.3 Central Vietnam

9 Competitive Landscape
9.1 Market Structure
9.2 Key Players

10 Key Player Profiles
10.1 ( N.V.)
10.1.1 Company Overview
10.1.2 Company Description
10.1.3 Financials
10.1.4 Key Product and Services
10.1.5 Key Business Strategies and Plans
10.2.1 Company Overview
10.2.2 Company Description
10.2.3 Key Product and Services
10.2.4 Key Business Strategies and Plans
10.3.1 Company Overview
10.3.2 Company Description
10.3.3 Product Portfolio
10.3.4 Key Business Strategies and Plans
10.4.1 Company Overview
10.4.2 Company Description
10.4.3 Key Product and Services
10.4.4 Key Business Strategies and Plans
10.5 Grab food
10.5.1 Company Description
10.5.2 Key Product and Services
10.5.3 Key Business Strategies and Plans

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