Plantronics Opens the Door for ITSP Partners with New VVX x50 Series Obi Edition Phones

Santa Cruz, California, UNITED STATES

New Desktop Phones Are Specifically Designed for Service Providers to Easily Deploy, Manage, and Maintain Deployments for Small and Mid-Sized Businesses

SANTA CRUZ, Calif., Nov. 15, 2018 (GLOBE NEWSWIRE) -- Plantronics (NYSE: PLT) today announced the availability of the new Polycom VVX x50 Series Obi Edition phones developed to bring legendary Polycom audio and simple design in a business IP desk phone to small to medium-sized businesses. The VVX x50 Obi Edition phones are designed so service provider partners have flexibility and customization capabilities to manage Polycom-quality desk phones for small businesses at an affordable price.

A key differentiator for service providers is that the VVX x50 Series Obi Edition phones are managed through the Polycom cloud service, Polycom Device Management Services for Service Providers (PDMS-SP), a web-based configuration tool. This cloud service simplifies the management and provides actionable analytics and streamlines troubleshooting of Polycom desk phones.  As a multi-tenant platform, PDMS-SP and VVX x50 Series Obi Edition phones support multiple installations and are scalable to up to a million UCS devices, all from within the cloud-based portal.

“The VVX x50 Series Obi Series is a much-needed expansion of the Polycom desk phone portfolio to support the needs of services providers targeting the small and mid-sized business market,” said Shawn Puddester, vice president, Global Service Providers, at Polycom. “With the new VVX x50 Series Obi Edition, service provider partners can simplify the end-to-end experience of maintaining and measuring Polycom devices in the cloud.”

In addition to meeting the needs of service providers, the VVX x50 Series Obi Edition also bring next generation desktop phones to the ever-changing communication needs of small to medium-sized businesses. Simple buttons and an intuitive interface make them reliable and easy to use, control and change so they integrate into existing workflows without disrupting business.

“Broadvoice looks forward to these new VVX phones with the Obi Edition software because it is a true game-changer for service providers like us,” said Jim Murphy, CEO of Broadvoice. “Polycom’s embrace of Obi will improve our time and ability to resolve issues for customers while increasing our flexibility in customized deployments. This is critical for a service provider like Broadvoice.”

The VVX x50 Series Obi Edition phones deliver crystal clear wideband audio performance along with Polycom® Acoustic Fence ™ technology to deliver noise and echo-free conversations, even in busy open office environments. Button functionality as well as the sleek look and feel of the phone’s interface can be customized down to the pixel to meet exact customer specifications. Customers, especially emerging businesses seeking to establish their presence in the marketplace, can easily build custom skins to incorporate product branding and colors.

The VVX x50 Series Obi Edition includes four models, VVX 150, VVX 250, VVX 350 and VVX 450, which will be available November 15 in the US, Canada, UK, Australia, and New Zealand and will expand to additional markets in the coming months. For more information on pricing and availability visit 

About Plantronics

Plantronics is an audio pioneer and a leader in the communications industry. Plantronics technology creates rich, natural, people-first audio and collaboration experiences so good ideas can be shared and heard—wherever, whenever and however they happen. The company’s portfolio of integrated communications and collaboration solutions spans headsets, software, desk phones, audio and video conferencing, analytics and services. Our solutions are used worldwide by consumers and businesses alike and are a leading choice for every kind of workspace. For more information visit

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Plantronics Media Contact:

Jim Cullinan
VP, Corporate Communications
+1 (408) 586-3920

A photo accompanying this announcement is available at