New Ground-Up Construction Marks Brand’s Continued Non-Traditional Unit Growth
PASADENA, Calif., Nov. 15, 2018 (GLOBE NEWSWIRE) -- Wetzel’s Pretzels, the innovator in the fresh-baked pretzel category, today announced that it has opened its 350th location. The new, ground-up construction build is located at the Denver Premium Outlets. The store marks the fifth Wetzel’s Pretzels now open in the Denver area, which the brand views as a key growth market.
“Wetzel’s Pretzels is an established West Coast fan favorite, and we’re excited about the ongoing brand and product acceptance in outer markets, such as the Denver area,” said Jennifer Schuler, Wetzel’s Pretzels’ President. “Whether traditional or non-traditional, Wetzel’s Pretzels continues to be positioned for growth thanks to operational simplicity, unit size flexibility and the corporate team’s core focus on franchisee profitability.”
Beyond traditional mall buildouts, Wetzel’s Pretzels is able to capitalize on various nontraditional locations, such as the Denver Premium Outlets. The brand offers a variety of build-out options to accommodate most any space, including both baking and non-baking kiosks, as well as remote units that can supplement a traditional in-line location. It’s a concept that can truly fit anywhere there is appropriate space.
Wetzel’s Rocky Mountain growth plans come on the heels of another banner year for the company, which included consistent, industry-leading sales growth as well being named one of the fastest-growing snack concepts by Franchise Times Magazine, and a Top Franchise by Entrepreneur Magazine.
Those interested in learning more about Wetzel’s Pretzels can contact Doug Flaig, Wetzel’s Pretzels’ Vice President of Franchise Development, to schedule an initial discussion at 805.616.9799 or doug@wetzels.com. Alternatively, operators who are looking to expand or diversify their holdings can visit Wetzel’s Pretzels’ franchise site.
About Wetzel's Pretzels
Armed with a vision and a tasty recipe for soft pretzel perfection, Bill Phelps and Rick Wetzel opened the first Wetzel's Pretzels bakery in Redondo Beach, Calif., in 1994. Long lines of hungry customers soon formed, attracted by mouth-watering soft pretzels that were hand-rolled, baked fresh and served hot from the oven. As word spread about these golden-on-the-outside pretzels, the company added additional offerings to its menu. Today, Wetzel's Pretzels has grown to 350 fresh bakeries across the United States and around the world, including premier locations at Disneyland Resort and Walt Disney World Resort. Every Wetzel's Pretzels bakery adheres to the original vision of its founders; that each super-premium pretzel will be crafted from fresh dough and baked in-store consistently throughout the day, to ensure a delicious offering for each consumer, regardless of when the craving for a pretzel strikes. For additional information on Wetzel's Pretzels or franchise opportunities, please visit the website, call (626) 432-6900, "Like" them on Facebook and follow them on Twitter and Instagram.
Media Contact:
Josh Levitt
Canvas Blue for Wetzel’s Pretzels
949.215.1438
JLevitt@canvasblue.com
A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/fdcbf742-f050-4515-9f8c-c29c08c02123