Orlando Luxury Resort Takes Part in The Men’s Grooming Revolution

Orlando, Florida

ORLANDO, FL , Nov. 20, 2018 (GLOBE NEWSWIRE) -- There is a cultural resurgence in men’s grooming, according to a recent Forbes article, and The Ritz-Carlton Orlando, Grande Lakes is doing its part to provide a luxurious barbershop experience with the addition of The Craft Barber at The Ritz-Carlton Spa and the appointment of Nicole Camacho as Master Barber.

Estimated to become a $26 billion industry by 2020, the men’s grooming revolution is not only apparent with the uptick in high-end shaving products and subscription services, but in the resurgence of barber shops, with Barbering named as the fastest-growing profession in the U.S. according to Forbes.

Luxury barbershops are now in high demand and The Craft Barber recently opened at The Ritz-Carlton Spa at The Ritz-Carlton Orlando, Grande Lakes. As with the resort’s other curated experiences — including crafted culinary and food and beverage services — The Craft Barber has taken the traditional haircut and shave to an entirely new level, providing male guests with an opportunity to incorporate a more luxurious salon visit into their lifestyle.

Inside The Craft Barber, guests are welcomed with a Bourbon or honey-infused Surplus beer as they enjoy a signature grooming service. The vintage barber ambiance has been modernized with rustic industrial elements and a soundtrack of Frank Sinatra or jazz tunes. Ms. Camacho is an expert at providing a recommendation on how her guests can upgrade their look — if they so choose — and part of her services include assessing a man’s hair thickness, facial shape, and coloring to offer the best style possible for them. She counsels not only on cut and coloring, but provides styling tips as well to ensure the most long-lasting results from her artistry.

For those gentlemen who truly want a relaxing grooming experience, The Craft Barber takes the iconic hot lather shave to new heights with luxurious facial cleansing, massage, soothing hot towel, shave tonic, rich hot lather, straight razor shave, and more depending upon the service selected. The Craft Barber is open from 9 a.m. to 7 p.m. daily and advance reservations are required. For a complete menu of services, visit With the holidays coming up, a visit to The Craft Barber would make a great gift for men who might never have experienced a luxurious grooming treatment — or for those who can’t do without it.


About The Ritz-Carlton Orlando, Grande Lakes
Situated on 500 acres of protected tropical landscape, The Ritz-Carlton Orlando, Grande Lakes welcomes visitors with impeccable service, luxurious amenities and 18 holes of unparalleled golf. Guests will enjoy views of the gardens, lakes or golf course from their accommodations, which feature personal balconies as well as no fewer than 11 dining destinations that incorporate sustainability and culinary innovation. The 40,000-sq.-ft. spa offers the perfect ending to a day spent in the state-of-the-art fitness center or on the Greg Norman-designed golf course, where innovative programs like the Caddie Concierge and FootGolf complement excellent traditional play. While guests have plenty to explore off-property with theme parks and the Kennedy Space Center close by, they can just as easily make unforgettable memories through the resort’s numerous recreation opportunities. These include kayaking, fishing and eco-tours along Shingle Creek, the Headwaters of the Everglades. For reservations, please call (800) 542-8680, or visit

About The Ritz-Carlton Hotel Company, LLC

The Ritz-Carlton Hotel Company, L.L.C., of Chevy Chase, Md., currently operates more than 90 hotels in the Americas, Europe, Asia, the Middle East, Africa, and the Caribbean.  More than 30 hotel and residential projects are under development around the globe. For more information or reservations, visit the company website at, for the latest company updates, visit and to join the live conversation using #RCMemories.  The Ritz-Carlton Hotel Company, L.L.C. is a wholly-owned subsidiary of Marriott International, Inc.



The Craft Barber

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