BOSTON, Nov. 27, 2018 (GLOBE NEWSWIRE) -- FamilyID founder and CEO Rochelle Nemrow will participate in a panel discussion titled “Marketing of Digital Disruptors” on Thursday, December 6 at Boston’s District Hall.  The panel is part of the Conversation & Cocktails series, presented by global marketing consultancy, HawkPartners.

Appearing with Jason Robins, founder and CEO of DraftKings, and Mark Ethier, CEO and co-founder of iZotope, Nemrow will share how FamilyID, inspired by her personal experience, evolved into a market-disrupting business. FamilyID simplifies program registration for thousands of schools and community organizations, and nearly 1.5 million families in 43 states.

Nemrow explains, “The inspiration for FamilyID came about from my frustration registering my kids for activities. It sounds like a small thing—just fill out a form—but multiply that by five activities and two kids and you’ve got a logistical nightmare, not to mention anxiety about the security of personal information. And it was no easier for the schools, camps and recreation programs trying to cope with an influx of data from families.”

Nemrow found herself at the nexus of an unmet market need. “I saw a way to take control of my information, my schedule and my time, while solving ongoing administrative problems for program providers.” FamilyID was born.

More than half of children between six and 17 participate in extracurricular activities, according to a 2014 U.S. Census Bureau report. Also in 2014, research by Afterschool Alliance found that 10.2 million children (18 percent) participated in an after school program, an increase from 2009.

It takes more than a great idea and a receptive market to redefine an industry. The panel discussion, led by HawkPartners founder and President Scott Berman, will probe how each panelist not only identified market opportunities but went on to build a successful business. “I’m excited to kick off the first in this series of discussions on various marketing-related topics with this distinguished panel,” Berman says. The participants also will discuss the role of digital technology and digital channels in reaching their audiences and differentiating their business models.

About the Event
The Conversation & Cocktails event, hosted by HawkPartners at District Hall in the heart of Boston’s Seaport on December 6, is the first in a series of discussions on various marketing-relating topics related to current work by HawkPartners. Hors d’oeuvres and cocktails will be served. Reserve a free ticket.

About FamilyID
FamilyID helps organizations efficiently manage program registrations and payments. Participants enter their information once to register for a variety of programs. From schools to clubs, summer camps to sports, all kinds of programs use FamilyID to offer the convenience of online registration, improve administrative efficiency and attract new participants.

For more information visit and follow @MyFamilyID on Facebook, Twitter and Instagram. Email:

About HawkPartners

HawkPartners is a global marketing communications, branding, customer experience and market strategy consultancy.  The firm blends insightful customer research with a proven ability to craft distinctive strategies for market leaders. They partner with Fortune 500 clients across the Americas, Europe and Asia, and HawkPartners maintains offices in Boston, New York, Philadelphia, Washington, DC, Chicago and San Francisco.