PASADENA, Calif., Dec. 19, 2018 (GLOBE NEWSWIRE) -- Wetzel’s Pretzels, the innovator in the fresh-baked pretzel category, today announced the much anticipated re-opening of its Anaheim location at Downtown Disney District after an extensive renovation. The revamp features California-inspired design, an indoor-outdoor feel and a modern, upscale look. Wetzel’s celebrated the re-opening with a public event today including a deejay and a giant pretzel wall game.
The goal of the design was to emulate the fluidity of the indoor-outdoor West Coast lifestyle. Wetzel’s also commissioned two local artists. Trek Thunder Kelly, known for his large-scale murals including the Sky Mural in Venice Beach, painted a mural that wraps around the inside of the store with images of Pasadena (Wetzel’s hometown) and 12 hidden pretzels. Wetzel’s also partnered with Dan Medina, known for his bronze sculptures such as the Antonio Aguilar monument in Los Angeles, to design custom door handles that create a pretzel when the doors are closed.
“Wetzel’s Pretzels has been a key fixture at Downtown Disney District since its inception,” said Jennifer Schuler, Wetzel’s Pretzels’ President. “We’ve enjoyed a relationship with Disney for 17 years and are excited to share our entirely new flagship store with Wetzel’s fans, which is the perfect embodiment of our Wetz Coast vibe.”
The location at Downtown Disney District will offer all of Wetzel’s Pretzels’ most popular items, including the company’s full line of pretzels, Wetzel’s Dogs, Bitz and fresh and frozen lemonade. The pretzels will be baked from scratch throughout the day from simple ingredients such as flour, filtered water, yeast and a touch of salt; it’s been the Wetzel’s way since the company’s first location opened 25 years ago.
About Wetzel's Pretzels
Armed with a vision and a tasty recipe for soft pretzel perfection, Bill Phelps and Rick Wetzel opened the first Wetzel's Pretzels bakery in Redondo Beach, Calif., in 1994. Long lines of hungry customers soon formed, attracted by mouth-watering soft pretzels that were hand-rolled, baked fresh and served hot from the oven. As word spread about these golden-on-the-outside pretzels, the company added additional offerings to its menu. Today, Wetzel's Pretzels has grown to 350 fresh bakeries across the United States and around the world, including premier locations at the Disneyland Resort and Walt Disney World Resort. Every Wetzel's Pretzels bakery adheres to the original vision of its founders; that each super-premium pretzel will be crafted from fresh dough and baked in-store consistently throughout the day, to ensure a delicious offering for each consumer, regardless of when the craving for a pretzel strikes. For additional information on Wetzel's Pretzels or franchise opportunities, please visit the website, call (626) 432-6900, "Like" them on Facebook and follow them on Twitter and Instagram.
Media Contact:
Joshua Levitt
Canvas Blue for Wetzel’s Pretzels
949.981.0757
jlevitt@canvasblue.com
A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/f8603f8d-ce20-4db3-bfe8-8fab4a9e9e3f