New York, NY, Jan. 22, 2019 (GLOBE NEWSWIRE) -- Zion Market Research has published a new report titled “Matcha Market By Grade (Ceremonial, Classic, and Culinary), By Application (Regular Tea, Matcha Beverages, Food, and Personal Care & Cosmetics), and By Production Technology (Pan Fried and Steamed): Global Industry Perspective, Comprehensive Analysis, and Forecast, 2017—2024”. According to the report, the global matcha market was valued around USD 2.68 billion in 2017 and is expected to reach approximately USD 4.83 billion by 2024, at a CAGR of around 9.25% between 2018 and 2024.

Matcha is Japanese style a powdered green tea leaf with high nutritional benefits as compared to other types of tea. It contains amino acid antioxidants, vitamin C, flavonoids, fiber, minerals, etc. Due to the presence of high antioxidants, matcha helps in preventing various chronic diseases and shields against harmful UV radiation. The EGCG antioxidant present in matcha has the ability to prevent varied types of cancers, such as brain prostate, bladder, and cervical. It helps in regulating angiogenesis and metastasis by inhibiting the growth of malignant cells.

Browse through 105 Tables & 33 Figures spread over 110 Pages and in-depth TOC on “Global Matcha Market Size & Share 2017 Report: By Type, Form, Industry Applications, Analysis and Forecast, 2017—2024”.

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The primary factor that is likely to drive the matcha market in the upcoming years is the rising production consumption rate and the growing health consciousness among the consumers regarding nutritious foods and beverages. This increased demand can be attributed to matcha’s unique flavor, texture, and nutritional content. Matcha can be easily mixed with a wide variety of dairy products along with its various applications in bakery items and beverages. Ironic antioxidants and vitamin components in matcha are anticipated to further support the global match market in the years ahead.

By grade, the global match market is fragmented into ceremonial, classic, and culinary. Ceremonial matcha is anticipated to dominate the global matcha market, due to its high quality, especially in Europe and North America. By application, the global match market is segmented into regular tea, matcha beverages, food, and personal care and cosmetics. By production technology, the global matcha market is bifurcated into pan-fried and steamed. The pan-fried production technology segment is anticipated to gain popularity over the forecast period, owing to its ease of manufacturing.

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The North American matcha market is anticipated to hold a significant revenue share globally in the future. This can be attributed to the rising incidences of chronic diseases, such as cancer, obesity, and diabetes, in the U.S. and the increasing health consciousness of consumers. The growing inclination of consumers toward healthy lifestyles and organic food products are likely to further drive the matcha market in the region.

Europe is another prominent region that is likely to register a considerable rate of growth in the global matcha market. Germany, Italy, France, and UK are major consumers of matcha and are anticipated to contribute major revenue shares to this regional market. Mostly, Europeans consume matcha in lattes, ice creams, smoothies, cookies, and pastries for improved taste and texture of foods and drinks. The increasing usage of matcha powder in the personal care and cosmetic industries is anticipated to further boost the region’s matcha market in the future. Growing consumer preference for organic personal care products due to rising skin conditions is also projected to fuel the region’s matcha market growth in the future.

Browse the full “Matcha Market By Grade (Ceremonial, Classic, and Culinary), By Application (Regular Tea, Matcha Beverages, Food, and Personal Care & Cosmetics), and By Production Technology (Pan Fried and Steamed): Global Industry Perspective, Comprehensive Analysis, and Forecast, 2017—2024” Report at

The Asia Pacific match market is projected to grow substantially over the forecast time period. China and Japan held the largest revenue shares in the region in 2017, owing to increased innovation in the food industry related to matcha for. Matcha powder is slowly replacing black tea in India, Australia, China, and South Korea, owing to rising consumer preference for healthy beverages. Various campaigns and promotional activities, such as workshops and seminars, organized by companies to increase their customer-base is anticipated to further fuel the matcha market in the Asia Pacific region.

The Middle Eastern and African and Latin American regions are projected to show a sluggish rate of growth over the forecast period due to low consumer awareness about matcha.

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Some key players of the global matcha market are Sun Time, Mizuba Tea, Kissa Tea, AOI Tea, AIYA America, Midori Spring, Ippodo Tea, DoMatcha, and Encha, among others.

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This report segments the global matcha market into:

Global Matcha Market: Grade Analysis

  • Ceremonial
  • Classic
  • Culinary

Global Matcha Market: Application Analysis

  • Regular Tea
  • Matcha Beverages
  • Food
  • Personal Care and Cosmetics

Global Matcha Market: Production Technology Analysis

  • Pan Fried
  • Steamed

Global Matcha Market: Regional Analysis

  • North America
    • The U.S.
  • Europe
    • UK
    • France
    • Germany
  • Asia Pacific
    • China
    • Japan
    • India
  • Latin America
    • Brazil
  • The Middle East and Africa

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