LOS ANGELES, Feb. 05, 2019 (GLOBE NEWSWIRE) -- According to the new report published by QY Research, the global kombucha market is predicted to grow at a gigantic CAGR of 28.0% between 2018 and 2025. Titled as, "Global Kombucha Industry Research, China Market Entry and Growth Opportunity 2018-2025," the report has stated that the global kombucha market was valued at US$ 800 Mn in the year 2017 and is likely to reach around US$ 5760 Mn by the end of 2025.
The global market for kombucha is witnessing a significant growth over the forecasted period. The kombucha market is mainly driven by rising awareness among consumers about health benefits, mounting product innovations, and launch of new flavors by key manufacturers. Flavored kombucha beverages are likely to witness a huge demand during the projected period as customers often prefer beverages with different taste.
Global Kombucha Market: Drivers and Restraints
One of the primary factors that is driving the growth of the global kombucha market is increasing awareness among consumers about the benefits of the kombucha drink. Several other factors such as growing urbanization, increasing ratio of working women, increasing per capita income, changing lifestyle, and growing population are expected to escalate the growth of the kombucha market across the globe.
Additionally, innovative packaging, and new product innovations and development with added flavors available in kombucha is estimated to drive the growth of the market in the near future. Increasing research and development activities, increasing demand for probiotic products and rising demand for kombucha in emerging economies led to drive the growth of the kombucha market.
However, consumption of high kombucha may adversely affect health and cause bloating and digestive distress. It also contains a high amount of sugar that may increase the risk of diabetes. These are some of the factors that hamper the growth of the worldwide market for kombucha during the projected period.
Global Kombucha Market: Regional Analysis
With the high consumption rate of food and beverages, North America accounted for the largest market share across the globe. The US is the largest seller of kombucha with largest production market share throughout the forecasted period. The Asia Pacific region is expected to witness a remarkable growth due to the factors such as rising disposable income, new and innovative development in products, and changing consumer taste and preferences.
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Global Kombucha Market: Segmental Analysis
The kombucha market is segmented by application and type. On the basis of product type, the market is segmented into Original, Herbs & Spices, and Fruit.
Based on the application, the worldwide market for kombucha is segmented into Age >40, Age 20-40, and Age <20.
Global Kombucha Market: Competitive Landscape
The companies are adopting various market strategies such as mergers and acquisitions, innovative product development, expansion, and partnership with existing players to strengthen their position across the globe. Major Players functioning into the worldwide market of kombucha are Buchi Kombucha, GT's Kombucha, Reed's, KeVita, NessAlla Kombucha, The Humm Kombucha, HIGH COUNTRY, Live Soda Kombucha, Celestial Seasonings, Red Bull, Townshend's Tea, and Kombucha Wonder Drink.
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