LAS VEGAS, Feb. 06, 2019 (GLOBE NEWSWIRE) -- via OTC PR WIRE -- EQ Labs, Inc. ("EQ." or "the Company") (OTC: EQLB) is thrilled to announce that "Last Shot" has embarked on a complete rebrand journey fueled by the need to focus on promoting a healthy lifestyle. "Our formula is unique," says Mo Owens, "and we needed a branding expert that could propel us in the right direction, which is why we chose to work with Chief Creative Officer, Nicole Light from Paper Roo Package Design and Branding."
"The unique and game-changing formula behind Last Shot truly inspired me in the rebranding effort," says Nicole Light. "The ingredient profile and numerous benefits stood out to me over the competition. This, paired with the fact that Last Shot's vision is geared towards promoting and supporting a healthy and fitness-driven lifestyle, allowed me to craft an innovative approach to provide a new, clean, and modern design that would make a powerful impact in today's culture.
"Avoiding the mainstream energy drink feel, Last Shot needed to lean toward a more holistic feel that was full of natural energy. I wanted the new logo to express hydration through a simplistic modern font and water droplet shape in the "h". For the revamped packaging, portraying the variety of the flavors was essential to the Last Shot line up. By introducing splashes of fresh fruit in a visually stimulating way with brightly colored liquids, I was able to visually express healthy hydration and sustainable energy in a powerful way.
"As a mother of two and an advocate of quality food and beverages, I knew this rebrand direction would have a tremendous impact on Last Shot's mission and their loyal following."
About Paper Roo Package Design and Branding
Nicole Light is a recognized branding and package design expert in the consumer goods and retail segments. In the last fifteen years, she has created stunning award-winning packaging in both North America and Europe.
Nicole has helped launch thousands of new and re-branded products. Her repertoire includes total brand development from the ground up, concept development, and 360-degree package design from structural die-lines and displays to finished art files for offset and digital printing. She also works directly with manufacturing companies doing some truly inventive things with folding cartons and custom plastic molds. It is evident that Nicole Light is not your ordinary package designer which is why we chose her for the Last Shot rebrand. She understands the intricacies of the business from design to shelf impact as well as all the government (FDA, FSIS and USDA) regulations. Working together with customers, she travels to their manufacturing facilities to design effective containers that fit their automated packaging lines and to share ideas.
"I offer a one-stop, comprehensive branding development and packaging service. I wanted to apply my unique skill-set to help my customers achieve their packaging needs from start to finish because I know how hard it is to find such a combination. To be able to engineer your box, create stunning artwork, manufacture packaging and have it on your dock ready for production. Well, that's what I am passionate about. You must love what you wake up to do every day. And I do!" says, Nicole.
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