Dublin, Feb. 07, 2019 (GLOBE NEWSWIRE) -- The "Mobile Engagement Market by User Type (SME, LSE), Solution (SMS & MMS, Push Notification, In-App Messaging, E-mail, App/Web Content), Vertical (Financial Services, Retail, Travel & Hospitality, Telecom & IT), and Region - Global Forecast to 2023" report has been added to ResearchAndMarkets.com's offering.
The mobile engagement market is expected to be valued at USD 4.44 billion in 2017 and is expected to reach USD 38.70 billion by 2023, at a CAGR of 43.46% between 2017 and 2023.
Major factors driving the market include increasing use of mobile device applications and growing focus on the mobile first strategy. However, High initial investment to set up mobile engagement campaigns and difficulty in monetizing mobile apps are the major restraining factors for this market.
The market for SMEs is expected to hold the larger share during the forecast period
The market for SMEs is expected to hold the larger share during the forecast period as a large number of vendors are likely to come up with solutions specifically to cater to the demands of SMEs. This is expected to help these businesses go mobile and start making use of digital marketing to drive traffic and increase sales.
Financial services vertical in the mobile engagement market is expected to grow at the highest rate during the forecast period
The market for the financial services vertical is expected to grow at the highest rate during the forecast period. The key reason contributing to this growth is the proliferation of mobile devices, which has enabled businesses with real-time marketing elements for various financial services, such as insurance and banking.
Mobile engagement market in APAC is expected to grow at the highest rate during the forecast
The market for mobile engagement in APAC is expected to grow at the highest CAGR during the forecast period owing to the rapid deployment of mobile telecommunication infrastructure and the increasing usage of smartphones. The market for mobile engagement is expected to hold the largest share in the North America because of the increased the adoption of mobile wallets as they are in-built apps in iOS (Apple Wallet) and Android (Android Pay) phones.
The key players operating in the market include IBM (US), Salesforce (US), Oracle (US), Adobe (US), Vibes Media (US), Selligent (Belgium), Urban Airship (US), Appboy (US), Localytics (US), Swrve (US), Tapjoy (US), and Marketo (US).
Key Topics Covered:
1 Introduction
2 Research Methodology
3 Executive Summary
4 Premium Insight
4.1 Increasing Demand for Mobile Engagement Solutions in Retail and Financial Services Verticals to Drive Market Growth
4.2 Mobile Engagement Market, By Vertical
4.3 Mobile Engagement Market, 2017
4.4 Mobile Engagement Market, By Region & By Solution
4.5 Mobile Engagement Automation Market: Industry Adoption Analysis
5 Market Overview
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 High Penetration of Mobile Phones
5.2.1.2 Increasing Use of Mobile Device Applications
5.2.1.3 Growing Focus Toward Mobile First Strategy
5.2.2 Restraints
5.2.2.1 High Initial Investment to Set Up Mobile Engagement Campaigns
5.2.2.2 Difficulty in Monetizing Mobile Apps
5.2.3 Opportunities
5.2.3.1 Development of Mobile Engagement Applications for Healthcare Vertical
5.2.3.2 Increased Use of Social Media Platforms Enhancing Mobile Engagement
5.2.3.3 Rapid Development of Information Technology and Digital Services Increasing Connectivity With Consumers in Travel and Hospitality Vertical
5.2.4 Challenges
5.2.4.1 Increasing Concerns Related to Data Privacy
6 Mobile Engagement Market, By Vertical
6.1 Introduction
6.2 Financial Services
6.3 Media and Entertainment
6.4 Retail
6.5 Travel and Hospitality
6.6 Telecom and IT
6.7 Others
7 Mobile Engagement Market, By User Type
7.1 Introduction
7.2 Small and Medium-Sized Enterprises
7.3 Large-Scale Enterprises
8 Mobile Engagement Market, By Solution
8.1 Introduction
8.2 SMS and MMS
8.3 Push Notifications
8.4 In-App Messaging
8.5 E-Mails
8.6 App /Web Content
8.7 Other Solutions
9 Geographic Analysis
9.1 Introduction
9.2 North America
9.2.1 US
9.2.2 Canada
9.2.3 Mexico
9.3 Europe
9.3.1 UK
9.3.2 Germany
9.3.3 France
9.3.4 Rest of Europe
9.4 APAC
9.4.1 Japan
9.4.2 China
9.4.3 India
9.4.4 Australia
9.4.5 Rest of APAC
9.5 RoW
9.5.1 Middle East & Africa
9.5.2 South America
10 Competitive Landscape
10.1 Introduction
10.2 Market Ranking Analysis: Mobile Engagement Market
10.3 Competitive Scenario
10.4 Recent Developments
10.4.1 Product Launches
10.4.2 Partnerships/Agreements
10.4.3 Acquisitions
11 Company Profiles
11.1 IBM
11.2 Salesforce
11.3 Oracle
11.4 Adobe
11.5 Vibes
11.6 Selligent
11.7 Urban Airship
11.8 Appboy
11.9 Localytics
11.10 Swrve
11.11 Tapjoy
11.12 Marketo
11.13 Key Innovators
11.13.1 Accengage
11.13.2 Followanalytics
11.13.3 Leanplum
11.13.4 Smartfocus
11.13.5 Webtrekk
For more information about this report visit https://www.researchandmarkets.com/research/nj73ds/38_7_bn_mobile?w=12
Research and Markets also offers Custom Research services providing focused, comprehensive and tailored research.