New York, NY, Feb. 21, 2019 (GLOBE NEWSWIRE) -- Zion Market Research has published a new report titled “Augmented and Virtual Reality Market by Device (Head-Mounted Display (HMD), Handheld Device, Head-Up Display (HUD), Projector and Display Wall, Gesture-Tracking Device, and Others), by Offering (Hardware and Software), by Application (Consumer, Commercial, Enterprise, and Others), and by Vertical (Entertainment & Media, Gaming, Healthcare, Aerospace & Defense, Manufacturing, Retail, Education, and Others): Global Industry Perspective, Comprehensive Analysis, and Forecast, 2018–2025’’. According to the report, the global augmented and virtual reality market was valued at around USD 26.7 billion in 2018 and is expected to reach approximately USD 814.7 billion by 2025, at a CAGR of 63.01% between 2019 and 2025.

Augmented reality uses a user’s existing environment and adds a digital element in it. Its prime function is to provide 3D digital experiences in a live environment. Virtual reality, on the other hand, completely lets the consumers in into an artificial environment, which can also be termed as computer-generated 3D environments.

Browse through 91 Tables & 38 Figures spread over 165 Pages and in-depth TOC on “Global Augmented and Virtual Reality Market Size & Share 2018: Industry Type, Technology, Trends, Analysis and Forecast 2025”.

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AR and VR hold high importance in the media and entertainment industry as it is utilized for numerous applications and has created a revolution. Over the last several years, AR and VR have become a necessity for the film making industry. Many players of the media and entertainment industry, be it Hollywood or any other film industry, are rapidly adopting AR and VR. In the last three to five years, the evolution of VR and AR production has been rapid globally. The entertainment and media industry is anticipated to account for more than USD 2,201 billion by 2020. The growing demand for AR and VR is anticipated to fuel the augmented and virtual reality market over the forecast time period. With rising technological advancements and increasing demand for AR and VR in the film sector, the media and entertainment industry is facing the threat of shortage in the availability of skilled artists. Another factor that may hamper this market’s growth is the requirement of huge capital investment for the development of AR and VR devices. Moreover, the growing demand for new technology across the smart manufacturing industry is estimated to create new opportunities for the global augmented and virtual reality market over the forecast timeframe.

The global augmented and virtual reality market is segmented based on device, offering, application, and vertical. The device segment includes a head-mounted display (HMD), handheld device, head-up display (HUD), projector, and display wall, gesture-tracking device, and others. The offering segment is classified into hardware and software. The hardware segment is further classified into semiconductor offerings, position trackers, displays and projectors, cameras, sensors, and others. The software segment further includes cloud-based software, software development kits, VR content creation, and AR software functions. By application, the market is classified into consumer, commercial, enterprise, and others. The consumer application segment is projected to hold a substantial market share over the estimated timeline. By vertical, the market includes entertainment and media, gaming, healthcare, aerospace and defense, manufacturing, retail, education, and others.

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North America is projected to hold the largest share of the global augmented and virtual reality market in the future, owing to the presence of a large number of leading market players, such as Google, Microsoft, Oculus, DAQRI, Zugara, Magic Leap, Osterhout Design Group, Upskill, and EON Reality, in the region. Furthermore, the region’s prominent media and entertainment industry is likely to further drive this market in the upcoming years. AR and VR play a crucial role in the entertainment industry and extensively used for audience engagement. The U.S. is projected to dominate this regional market, owing to the rising demand for AR and VR in the media and entertainment industry. In 2016, the U.S.’ media and entertainment sector accounted for more than USD 712 billion.

Europe is predicted to hold a substantial market share of the augmented and virtual reality market in the future. The early adoption of technology is primarily responsible for the high market demand in the region. In Europe, a shift is observed from VR to AR technology and has boosted the market demand for both AR and VR services. The huge consumer base is expected to offer positive growth opportunities in the augmented and virtual reality market over the forecast timeframe.

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Asia Pacific is likely to show the highest CAGR in the future, owing to the increasing adoption of AR and VR technology in the gaming industry. In Asian countries, the demand for digitally enhanced reality is growing substantially for large-scale game development. The Asia Pacific’s gaming market accounted for more than USD 71.4 billion in 2018. China is projected to hold the maximum share of this regional market, owing to the remarkable presence of the gaming industry. In 2018, more than 28% of the global consumers of the gaming industry were from China.

AR and VR technology is currently trending in the manufacturing industry with a myriad of applications, such as complex assembly, maintenance, expert support, and quality assurance. The large-scale adoption of AR and VR technology is likely to accelerate the Latin American augmented and virtual reality market in the future. Brazil and Argentina are expected to hold prominent shares of this regional market, owing to the flourishing manufacturing industry. Argentina, Mexico, and Brazil are predicted to deliver 80% of the region’s manufacturing output.

Browse the full “Augmented and Virtual Reality Market by Device (Head-Mounted Display (HMD), Handheld Device, Head-Up Display (HUD), Projector and Display Wall, Gesture-Tracking Device, and Others), by Offering (Hardware and Software), by Application (Consumer, Commercial, Enterprise, and Others), and by Vertical (Entertainment & Media, Gaming, Healthcare, Aerospace & Defense, Manufacturing, Retail, Education, and Others): Global Industry Perspective, Comprehensive Analysis, and Forecast, 2018–2025” Report at https://www.zionmarketresearch.com/report/augmented-and-virtual-reality-market

In the Middle East and Africa, the rising penetration of connected devices and smartphones is projected to significantly fuel the augmented and virtual reality market in the years ahead. By the end of 2019, nearly 173.8 million people are likely to use smartphones in the Middle Eastern and African region.

Some key participants operating in the global augmented and virtual reality market are Sony, HTC, Microsoft, PTC, Google, Samsung Electronics, Zugara, DAQRI, Wikitude, Upskill, Osterhout Design Group, Magic Leap, Blippar, EON Reality, Visteon, Zugara, MAXST, Vuzix, and Continental, among others.

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This report segments the global augmented and virtual reality market into:

Augmented and Virtual Reality Market: Device Analysis

  • Head-Mounted Display (HMD)
  • Handheld Device
  • Head-Up Display (HUD)
  • Projector and Display Wall
  • Gesture-Tracking Device
  • Others

Augmented and Virtual Reality Market: Offering Analysis

  • Hardware
    • Semiconductor Components
    • Position Trackers
    • Displays and Projectors
    • Cameras
    • Sensors
    • Others
  • Software
    • Cloud-Based Services
    • Software Development Kits
    • VR Content Creation
    • AR Software Functions

Augmented and Virtual Reality Market: Application Analysis

  • Consumer
  • Commercial
  • Enterprise
  • Others

Augmented and Virtual Reality Market: Vertical Analysis

  • Entertainment and Media
  • Gaming
  • Healthcare
  • Aerospace and Defense
  • Manufacturing
  • Retail
  • Education
  • Others

Augmented and Virtual Reality Market: Regional Analysis

  • North America
    • The U.S.
  • Europe
    • UK
    • France
    • Germany
  • Asia Pacific
    • China
    • Japan
    • India
  • Latin America
    • Brazil
  • The Middle East and Africa

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