Reese’s Brand Delivers Epic Clap Back to THiNS Shamers

Reese’s THiNS Proves There’s No Wrong Way to Eat a Reese’s Peanut Butter Cup

HERSHEY, Pa., Feb. 21, 2019 (GLOBE NEWSWIRE) -- The newest addition to the Reese’s lineup – Reese’s THiNS – are about to hit store shelves. And you guessed it, Reese’s THiNS are 40% thinner than your regular Reese’s Peanut Butter Cups. Small enough to eat in two bites, but large enough to satisfy your Reese’s desire.

The new Reese’s THiNS give you another way to enjoy the classic Reese’s taste you know and love. Individually wrapped and sold in shareable packages, these new, thinner peanut butter cups are the perfect partner in crime (shh, we won’t tell if you hide Reese’s THiNS around the house, or your office or even your car). Remember, there’s no wrong way; now, there’s just more ways to eat a Reese’s Peanut Butter Cup. Reese’s THiNS are also available in both milk and dark chocolate, making them 40% thinner and 100% delicious.

A 40% Thinner, 100% Delicious Clap Back
Back in October, when news spread of the newest invention, a few clever fans were skeptical, and quick to comment on their disappointment without even trying Reese’s THiNS. As product begins to hit retailers, the Reese’s brand decided to deliver the ultimate clapback to some unsuspecting consumers who threw shade; this, coming from the brand who told you #AllTreesAreBeautiful and created #Cupfusion. 

Over the past few days, the Reese’s brand pranked some of those skeptics by sharing an exclusive first taste of Reese’s THiNS. The twist? The samples didn’t go to them—they went to every other person that shares the exact same name.

“We believe Reese’s THiNS are so delicious that, yes, we are willing to prank some of our fans to prove they are 40% thinner and 100% delicious,” said Jack Wilder, senior manager, Reese’s brand. “We know that engaging with consumers can be entertaining, so why not have a little fun with anyone who dared to question the deliciousness of new Reese’s THiNS … before even trying them.” 

The new Reese’s THiNs will be available nationwide beginning March 2019 and will come in both a 7.37 oz sharing bag (SRP $4.09) and a small 3.1 oz bag (SRP $2.49).

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About The Hershey Company
The Hershey Company, headquartered in Hershey, Pa., is an industry-leading snacks company known for bringing goodness to the world through its iconic brands, remarkable people and enduring commitment to help children succeed. Hershey has approximately 17,000 employees around the world who work every day to deliver delicious, quality products. The company has more than 80 brands around the world that drive more than $7.5 billion in annual revenues, including such iconic brand names as Hershey’s, Reese’s, Kit Kat®, Jolly Rancher, Ice Breakers and SkinnyPop.

For more than 120 years, Hershey has been committed to operating fairly, ethically and sustainably. Hershey founder, Milton Hershey, created the Milton Hershey School in 1909 and since then the company has focused on helping children succeed. To learn more visit

Anna Lingeris
The Hershey Company
Phone: 717-649-7214

Katie Ola
Phone: 713-702-5958

Photos accompanying this announcement are available at

Reese's Thins Bag (002) Reese's Dark Thins Bag (002) Mike Tweet -big Reeses Tweet -big Consumer Letter with Package