Dublin, Feb. 22, 2019 (GLOBE NEWSWIRE) -- The "Social Media Management Market by Component, Application, Organization Size, Industry Vertical, Deployment Model, and Region - Global Forecast to 2023" report has been added to ResearchAndMarkets.com's offering.
The social media management market is expected to grow from USD 9,177.3 million in 2018 to USD 17,720.6 million by 2022, at a CAGR of 14.1%.
Social media platforms have captured the attention of a majority of organizations as most of the population use computers and mobile devices to connect, post opinions, and engage in conversations. Studies show that approximately one-third of individuals are active in social media, and as social media is rapidly coming of age, it is providing enterprises the necessary platform to connect with millions of target audience every day. Social media monitoring tools crawl blogs and social networks for brand mentions and enable companies to build communities and engage with their customers. Moreover, social media data is utilized to improve situational awareness about identified business response events.
Traditionally, social media platforms were merely used as advertising and marketing tools. However, the increased adoption of smartphones and rising internet penetration across the globe has led to the explosion of social media platforms. Nowadays, social media monitoring and analysis has a more general focus and is used as one of the several sources of information to monitor and scan social networks. Social media data is monitored, collated, and analyzed across multiple sources and then integrated to provide actionable insights to stakeholders and decision-makers in organizations.
Some of the major developments in the market: in April 2018, Salesforce partnered with Dentsu Aegis Network to make social media smarter by launching a command center, which would manage end-to-end social media work; and in October 2018, Google collaborated with Ooyala, a leader in supply chain solutions, content production, and digital distribution, to enable media owners to automate their video workflows, increase their audience, and get content to market faster with better flexibility and security.
Key Topics Covered:
1 Introduction
2 Research Methodology
3 Executive Summary
4 Premium Insights
4.1 Attractive Opportunities in the Social Media Management Market
4.2 Market Share, By Region
4.3 Market By Deployment Model
4.4 Market in EMEA: Top 3 Solutions and Countries
5 Market Overview and Industry Trends
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Need to Increase ROI on Social Media Strategy
5.2.1.2 Increased Focus on the Market and Competitive Intelligence
5.2.1.3 Need for Social Media Measurement to Enhance the Customer Experience
5.2.2 Restraints
5.2.2.1 Regulatory and Compliance Constraints
5.2.2.2 Lack of Common Standards and Laws
5.2.3 Opportunities
5.2.3.1 Voluminous Data Generation Through Social Media Platforms
5.2.3.2 Increased Cloud Adoption
5.2.4 Challenges
5.2.4.1 Lack of A Single Solution to Manage Diverse Data Sets Captured From Social Media Platforms
5.3 Industry Trends
5.3.1 Key Trends in the Market
5.3.1.1 Social Media Monitoring and Listening Solutions to Witness A Higher Growth With the Rise in User-Generated Content on Social Media
5.3.1.2 Crowdsourcing on Social Media
5.3.1.3 AI Technology to Be Integrated With Social Media for Personalized Advertising and Understanding the Market Trends
5.3.1.4 Augmented Reality and Social Media
5.3.2 Social Media Management Market: Use Cases
5.3.2.1 Simplify360: Providing Advanced Social Customer Experience
5.3.2.2 Crowdfire: Delivering Exceptional Customer Care on Social Media in Real Time
5.3.2.3 IBM and Influential: Assessment of Campaign Effectiveness Through Social Intelligence
5.3.2.4 Quantzig: Understanding the Target Customer Base and Developing an Adequate Go-To-Market Strategy
5.3.2.5 Crimson Hexagon: Gathering Customer Responses for A New Product Launch Through Social Media Listening
5.3.2.6 Crowdfire: Helping Marketers Discover and Share Relevant and High-Quality Content on Their Social Media Platforms
5.3.2.7 Degordian: Creating A Social Media Strategy for Franck- Croatia's Market Leader in the Coffee and Tea Categories
6 Social Media Management Market By Component
6.1 Introduction
6.2 Solutions
6.3 Services
7 Social Media Management Market By Application
7.1 Introduction
7.2 Sales and Marketing Management
7.3 Customer Experience Management
7.4 Competitive Intelligence
7.5 Risk Management and Fraud Detection
7.6 Others
8 Social Media Management Market By Organization Size
8.1 Introduction
8.2 Small Organizations (Revenue < USD 10 Million)
8.3 Medium Organizations (Revenue: USD 10 Million ~ USD 1 Billion)
8.4 Large Enterprises (Revenue > USD 1 Billion)
9 Social Media Management Market By Deployment Model
9.1 Introduction
9.2 On-Premises
9.3 Cloud
10 Social Media Management Market By Industry Vertical
10.1 Introduction
10.2 Banking, Financial Services, and Insurance
10.3 Retail and Ecommerce
10.4 Government and Public Sector
10.5 Healthcare and Life Sciences
10.6 Telecom and It
10.7 Media and Entertainment
10.8 Manufacturing
10.9 Travel and Hospitality
10.10 Others
11 Social Media Management Market By Region
11.1 Introduction
11.2 North America
11.3 Europe, Middle East, and Africa
11.4 Asia Pacific
11.5 Latin America
12 Competitive Landscape
12.1 Competitive Leadership Mapping
12.1.1 Visionary Leaders
12.1.2 Innovators
12.1.3 Dynamic Differentiators
12.1.4 Emerging Companies
12.2 Strength of Product Portfolio
12.3 Business Strategy Excellence
13 Company Profiles
13.1 Adobe
13.2 IBM
13.3 Google
13.4 Oracle
13.5 Salesforce
13.6 Sprout Social
13.7 Hootsuite
13.8 Sysomos
13.9 Sprinklr
13.10 Digimind
13.11 Clarabridge
13.12 Spreadfast
13.13 Falcon.Io
13.14 Zoho
13.15 Lithium Technologies
For more information about this report visit https://www.researchandmarkets.com/research/8374lk/social_media?w=12
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