NASHUA, N.H., Feb. 28, 2019 (GLOBE NEWSWIRE) -- Dresner Advisory Services today published the 2019 Data Preparation Market Study, part of its Wisdom of Crowds® series of research. The 5th annual report addresses perceptions and intentions surrounding data preparation, a capacity for users – both within IT and business – to model, prepare, and combine data prior to analysis.

The study examines requirements such as usability, integration, and manipulation features, as well as output and deployment options. It covers industry support for data preparation and compares user requirements to industry capabilities.

According to the 2019 report, data preparation is ranked 14th out of 33 business intelligence technologies and initiatives under study. Sixty three percent of all respondents indicate that data preparation is either “critical” or “very important”.  Across industries, importance is highest within the retail/wholesale segment, followed by financial services and insurance. 

“This fifth edition report has been renamed from ‘end user data preparation’ to simply ‘data preparation’, reflecting a shift within the market that includes business professionals, along with IT, as key users,” said Howard Dresner, founder and chief research officer at Dresner Advisory Services. “Data preparation resonates strongly within organizations, particularly with the power users and analysts who benefit the most from highly functional tools for this purpose.”

Seventy-eight percent of respondents say their current data preparation approach is highly or very effective, with confidence increasing over time, according to the report. Success with data preparation correlates to success with business intelligence.

“Data preparation is an important step in the ongoing quest for user empowerment and self-service business intelligence,” said Jim Ericson, research director at Dresner Advisory Services. “In our fifth year of studying the topic, we see an increasing amount of investment on both the demand and the supply sides of the equation.”

Wisdom of Crowds® research is based on data collected on usage and deployment trends, products, and vendors. Users in all roles and throughout all industries contributed to provide a complete view of realities, plans, and perceptions of the market.  To purchase a copy of the 2019 Data Preparation Market Study, visit www.dataprepreport.com.

About Dresner Advisory Services
Dresner Advisory Services was formed by Howard Dresner, an independent analyst, author, lecturer, and business adviser. Dresner Advisory Services, LLC focuses on creating and sharing thought leadership for Business Intelligence (BI) and related areas.

Press contact:
Danielle Guinebertiere
Dresner Advisory Services
Danielle@dresneradvisory.com
978 254 5587