BROOKLYN, N.Y., March 05, 2019 (GLOBE NEWSWIRE) -- Sport Endurance, Inc. (OTCQB: SENZ) (the “Company”), to be reincorporated as Better Choice Company, Inc., announces the appointment of Damian Dalla-Longa and Lori R. Taylor as Co-Chief Executive Officers.

The appointment of Co-CEOs falls in line with the Company’s full integration of its transformative acquisitions, Bona Vida, Inc. (“Bona Vida”), a global animal lifestyle, care and wellness product company with consumables related to the use of hemp based Cannabidiol (“CBD”), and TruPet LLC (“TruPet”), the parent company of TruDog, a family-owned animal health company dedicated to supplying the TruDog line of nutritional treats, supplements, and pet care products for dogs, cats, and horses.

Damian Dalla-Longa, through his leadership, helped to grow Bona Vida into the innovative emerging CBD platform that it is today. He brings a strong background as an operating partner, strategic executive and Board member across a wide range of industries. Prior to Bona Vida, Damian worked at a number of large asset management firms in New York and Boston (Bain Capital, Silver Point, King Street and Magnetar) before founding a middle-market special situations investment firm (Albaron Partners). Damian's investment experience includes opportunities across the capital structure in commodity related and consumer-facing businesses. He has significant experience in the global oil, natural gas, metals, power, mining and agriculture sectors. He also has experience in contract manufacturing, startup and turnaround situations. 

Lori R. Taylor first joined the Sport Endurance team with TruPet, which she founded. Lori is a passionate industry professional whose track record shows that she is dedicated to providing quality wellness products for pet-owners across the nation who wish to see their pets as healthy as possible. Lori is an experienced leader having started the TruPet business and building it into a well-respected brand in the pet supply market. TruDog was previously ranked 39th amongst the 500 fastest-growing privately held small companies in the U.S. by Inc. magazine. Additionally, Lori has been recognized by Forbes as a top 50 social media influencer two years in row, among the top 20 for women, ranked as a top 100 marketer in 2017 and has multiple national DMA Echo awards.

“As Co-CEOs, Lori and I will capitalize on the synergies, skills and resources across our consolidated platform with the goal of becoming the dominant player in the global CBD animal health sector,” said Damian Dalla-Longa. “It is clear to me that the Company, with fully integrated acquisitions and a highly qualified team, is positioned to make serious advancements in the industry. We are focused on integrating the TruPet and Bona Vida businesses to make our collective CBD offering a leading global consumer brand.”

“Damian and I have a clear vision for the Company, and as co-CEO, I am eager for our combined forces to lead the Company into its next phase as well as find strategic ways to implement CBD products into TruDog’s consumables line, a move that I believe many pet-owners are going to welcome,” said Lori R. Taylor.

David Lelong, CEO of Sport Endurance, has resigned from his current position and will remain on the team as a consultant.

David Lelong commented, “I am extremely proud of where the Company is today, and grateful to work with such talented individuals like Lori and Damian, who will help move the Company into its next chapter as a unique animal-wellness supplier. I look forward to sharing my knowledge and marketing experience with the team as a consultant as we enter this exciting new stage for the company.”

About Sport Endurance, Inc., to be Reincorporated as Better Choice Company, Inc.
At the foundation of Sport Endurance is the belief that good health practices and nutrition contribute to and promote a higher quality of life. Recently, Sport Endurance has entered into definitive agreements to acquire Trupet an online seller of pet foods, flea and tick products pet nutritional products and related pet supplies and Bona Vida, an innovative emerging CBD platform, focused on developing a portfolio of brand and product verticals within the animal and human health and wellness space.  For more information, please visit and  

Cautionary Note Regarding Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including statements regarding TruPet and Bona Vida’s plans to expand its business and goals including the proposed acquisition of both TruPet and Bona Vida.  The words “believe,” “may,” “estimate,” “continue,” “anticipate,” “intend,” “should,” “plan,” “could,” “target,” “potential,” “is likely,” “will,” “expect” and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements largely on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy and financial needs. Some or all of the results anticipated by these forward-looking statements may not be achieved. Important factors that could cause actual results to differ from those in the forward-looking statements include our inability to reach a definitive agreement with the principal TruPet and Bona Vida investors, the ability to complete a financing future, the short-term market for our common stock and the market for microcap companies in general. Further information on our risk factors is contained in our filings with the SEC.  Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.

Company Contact:
Sport Endurance, Inc.
David Lelong, President and CEO

Investor Contact:
KCSA Strategic Communications
Valter Pinto, Managing Director