SCOTTSDALE, Ariz., March 13, 2019 (GLOBE NEWSWIRE) -- Demand Gen Report celebrated the eighth annual Killer Content Awards (KCA) winners at the B2B Marketing Exchange in Scottsdale, Ariz. The KCAs — also known as the Finnys — were created to honor B2B companies that are forging a new path beyond the status quo and are making new discoveries in buyer engagement and content experiences.

This was one of the KCA’s most successful years to date. 35 winners were honored across 15 categories during a special awards ceremony.

New to the KCAs this year was the B2B’s Choice Award, a category that prompted the B2B community to vote for their favorite campaign out of a selection of six finalists. Sigstr, an email marketing platform, took home the first-ever award during the ceremony.

“This year, we really wanted to get the B2B community more involved in the Killer Content Awards,” said Andrew Gaffney, President of G3 Communications and Editorial Director of Demand Gen Report. “The B2B’s Choice Award category was a great way for practitioners to not only get inspiration from their peers, but also give them kudos for creating cutting-edge content. Overall, the winners this year include an impressive and broad range of brands, industries and content formats that really represent what the B2B Marketing Exchange stands for.”

The complete list of winners includes:

Account-Based Marketing Campaign

  • Imprivata
  • Insight Enterprises
  • Digital Pi

Influencer Campaign

  • Bottomline Technologies
  • Oracle
  • Refinitiv

Interactive Content

  • Content4Demand
  • vAuto & The Mx Group

Packaged/Bundled Content

  • Uberflip
  • Bluecore
  • Aptos

Buyer-Focused Content

  • SmarterCX by Oracle
  • Zaius
  • Markem-Imaje
  • Google Cloud

Measurable ROI

  • ChannelAdvisor
  • NanoLumens

Multi-Touch Campaign

  • Adobe Creative Cloud & Patrick Faller
  • Mimeo
  • Epson Am

Nurture Campaign

  • QASymphony & ANNUITAS
  • Gordian

Customer Lifecycle Marketing

  • Cisco Systems
  • Sigstr

Social Amplification

  • The Dow Chemical Company, Olympic & Sports Solutions
  • SSDM & Bosch

Video Content

  • LucidChart
  • NBC News Brand Studio

Sales Enablement Campaign

  • Elsevier
  • Veeam & Yeager Marketing

Short-Form Content

  • Conductor
  • RAIN Group

Design Concept/Theme

  • PathFactory
  • Zekelman Industries & The Mx Group

Cause Marketing

  • JDA Software

Those interested in learning more can view the complete 2019 Killer Content Awards Report.

About The 2019 B2B Marketing Exchange
Hosted by Demand Gen Report, the B2B Marketing Exchange is a multi-day educational event focused on improving B2B marketing and sales strategies and results. The event includes six targeted, educational tracks: the popular Content2Conversion Conference; the Demand Gen Summit; ABM In Action Live!; Sales Impact Summit; Digital Strategy; and Channel Marketing. This year’s conference took place February 25-27, 2019 at the Hyatt Regency in Scottsdale, Ariz.

About Demand Gen Report
Demand Gen Report is a targeted online publication that uncovers the strategies and solutions that help companies better align their sales and marketing organizations, and ultimately, drive growth. A key component of the publication’s editorial coverage focuses on the sales and marketing automation tools that enable companies to better measure and manage their multi-channel demand generation efforts.

Contact:
Sheri Butts
sheri@gthreecom.com
O: 201.257.8528 x248
C: 973.842.7961

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The photo is also available at Newscom, www.newscom.com, and via AP PhotoExpress.