NEW YORK, March 20, 2019 (GLOBE NEWSWIRE) -- Netmining, the leading provider of data-driven targeting solutions, today announced a new partnership with Bidtellect, the leading Native Demand Side Platform (DSP), to enhance clients’ intelligent native advertising capabilities.
This partnership will help advertisers connect with customers utilizing a content-driven approach, with native being the perfect next-generation enhancement to a marketer’s current display advertisements. Netmining will fully leverage advanced Native capabilities to increase holistic performance for its advertiser partners. Native advertising provides an improved user experience, is less disruptive, drives performance across advertiser objectives, and amplifies content marketing and distribution strategies.
“Being able to leverage Bidtellect’s native intelligence is a perfect complement to our business here at Netmining,” said Dean Vegliante, President of Netmining. “Our clients are used to seeing strong results. Incorporating native advertising placements within our current audience cross-device solutions is a winning combination - one that leads to both increased engagement and conversions.”
With 70% of customers preferring native advertisements over more traditional methods, Netmining is at the forefront of delivering ads through intelligent audience targeting. By partnering with Bidtellect, Netmining is now equipped with the ability to better connect advertisers with customers in an effective and intelligent way.
"This partnership provides Netmining with a complete solution to drive performance for its advertiser partners across all environments to enhance their already strong Display and Video capabilities," said Craig Aron, SVP Growth and Strategic Partnerships at Bidtellect. “As more and more brands harness the power of content to transform their digital marketing efforts, we are excited to extend our paradigm-shifting capabilities to Netmining.”
About Netmining
Netmining provides intelligent audience targeting, powered by data and shaped by the best analytical minds in the business. We believe your marketing should be driven by human insights using data as a tool, not the other way around. This approach creates a deeper understanding of your brand. With the challenge of fragmented consumer media habits, Netmining’s cross-device targeting and attribution allows marketers to find their high-value consumers wherever they are across all screens of engagement. The result is your most important audience, delivered.
For more information, please visit netmining.com or follow us on Twitter @netmining. Netmining is a member of the Interactive Advertising Bureau (IAB), the Network Advertising Initiative (NAI) and the Digital Advertising Alliance (DAA).
About Bidtellect
Bidtellect is the content-tech performance platform for the content-driven marketer: one platform to execute Native campaigns across all formats and devices including text, imagery, and video with unparalleled scale.
The company is headquartered in Delray Beach, Florida and was launched in 2014 by the digital media industry's most successful ad tech pioneers.
Contacts:
Kite Hill PR (for Netmining)
Rachel Jermansky / rachel@kitehillpr.com
Bidtellect
Charlotte Otremba
Marketing and Communications, Bidtellect
charlotte@bidtellect.com