From Big and Crunchy to Soft and Chewy: Old Mother Hubbard® Introduces New ways for Pet Parents to Show Snack Love

The all-natural dog treats brand with over 90 years of heritage releases delicious new snacks for dogs


TEWKSBURY, Mass., March 20, 2019 (GLOBE NEWSWIRE) -- Chewy for Fido, or crunchy for Spot? Now you don’t have to choose. To give pet parents even more options to fill their treat pantry, Old Mother Hubbard® is launching two new treat lines for dogs: delicious Soft & Tasty treats that embrace the softer side of snack time and Big Ol’ Bone, their biggest and crunchiest biscuit yet for dogs that prefer a hearty crunch when snack time rolls around.

Old Mother Hubbard Soft & Tasty treats are oven-baked, but with a new soft texture to meet consumer requests for a chewy option, perfect for puppies, seniors or any dog in between that prefers a softer treat. Made with all-natural ingredients, pet parents can feel good about rewarding their pup with Old Mother Hubbard for good behavior, on special occasions, or just because. The new Soft & Tasty treats are available in three unique flavor combinations – Peanut Butter & Bacon, Chicken & Veggies and Beef & Sweet Potato – and are bite-sized, perfect for treating on-the-go and for controlling portions.

For dogs who prefer something crunchier, Old Mother Hubbard Big Ol’ Bone treats are a fun new way to give ‘em even more snack love. Big Ol’ Bone treats are individually shrink-wrapped to preserve freshness and taste and can be served as a single snack for large dogs, or broken apart for multiple treats, perfect for spreading the snack love! Big Ol’ Bone comes in two fan-favorite flavors: scrumptious P-Nuttier® and hearty Bac’N’Cheez®.

“Treat time is one of the best parts of the day for dog parents and dreaming up new ways to make that moment special is a favorite part of our job at Old Mother Hubbard,” says Chris Hood, Senior Brand Manager. “For the first time, we’re able to offer the delicious flavor options Old Mother Hubbard is known for in two new ways – both slow-baked with all natural ingredients for a treat dogs will love and pet parents will enjoy giving them.”

Both Soft N’ Tasty and Big Ol’ Bone will be available at select pet specialty retailers, independent retailers and online. The new products will also be on showcase at Global Pet Expo in Orlando, FL at Booth 1667. To learn more about Old Mother Hubbard treats for dogs and to find a store near you, please visit https://www.oldmotherhubbard.com.

Old Mother Hubbard® “Give ‘em some Snack Love®
Since 1926, Old Mother Hubbard®, a proud member of the WellPet® family of brands, has used the same simple methods to bake our snacks for dogs. Each home-style recipe is carefully crafted from wholesome ingredients that allow dog owners to feel good about giving their dogs a reward that is healthy and heartfelt.  Follow Old Mother Hubbard on Facebook, Twitter and Instagram. Visit www.oldmotherhubbard.com to learn more.

About WellPet,  LLC:
WellPet, the number-one, independent, family-owned natural pet food company is home to premium pet food brands Wellness®, Old Mother Hubbard®, Eagle Pack®, Holistic Select®,  Sojos® and WHIMZEES®. For more than 100 years, WellPet has delivered on the promise of doing whatever it takes to make the healthiest natural products for the pets that depend on us.

Today, our team of animal lovers, nutritionists and vets at WellPet are committed to carrying forth our strong heritage, continuing to find new ways to bring innovation, nutritional excellence and product quality to our family of natural brands, always putting pet health first. For more information, visit www.wellpet.com.

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Old Mother Hubbard Big Ol’ Bone treats are the biggest and crunchiest yet for dogs who crave a hearty crunch when snack time rolls around. Old Mother Hubbard Soft & Tasty treats are oven-baked, but with a new soft texture that is perfect for puppies, seniors or any dog in between that prefers a softer treat.

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