Dublin, April 05, 2019 (GLOBE NEWSWIRE) -- The "The Connected Consumer Survey 2018: TV and Video Services in Australia and New Zealand" report has been added to ResearchAndMarkets.com's offering.
This report focuses on aspects of the Connected Consumer Survey that relate to the behaviour, preferences and plans that consumers have related to their use of pay-TV and OTT video services. This is a rapidly changing part of the landscape and the interaction between pay TV and OTT is complex.
The survey was conducted in association with Survey Sampling International (SSI) between July and September 2018. The survey groups were chosen to be representative of the Internet-using population in Australia and New Zealand. We set quotas on age, gender and geographical spread to that effect. There were a minimum of 1000 respondents per country.
Key Questions Answered in this Report
- Why is pay-TV churn increasing, how is this related to changing video consumption patterns, and what can pay-TV providers do to mitigate or adapt to this change?
- How is service stacking' (subscribing to multiple services) evolving and how is this likely to change in future?
- How should pay-TV providers evolve their services in order to remain relevant in a world of changing viewing habits?
- How are consumers' viewing habits changing in light of increased use of OTT video?
- Is cord cutting an increasing threat to pay-TV services in all countries?
Who Should Read this Report
- Product managers and strategy teams working for pay-TV providers or operators with pay-TV operations or companies that use video services as a value-added service (VAS) to support their core services.
- Marketing executives and product managers for pay-TV providers and operators that are making decisions about TV and video service design and its impact on customer retention.
- Strategy teams for pay-TV providers and operators that are assessing the impact of changing viewing habits on their business - in particular the relationship between pay-TV and OTT video services.
Key Topics Covered:
- Executive summary
- The IP revolution will fundamentally change TV in Australia and New Zealand
- OTT can be an effective route to revenue growth for operators
- In this new world, players can make better TV services
- Methodology and panel information
- About the author
For more information about this report visit https://www.researchandmarkets.com/r/85ahl
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