Dublin, April 10, 2019 (GLOBE NEWSWIRE) -- The "Geomarketing Market by Software, Services, Technology, Location, Deployment Mode, Vertical, and Region - Global Forecast to 2023" report has been added to ResearchAndMarkets.com's offering.
The market size is expected to grow from USD 7.33 billion in 2018 to USD 23.67 billion by 2023, at a CAGR of 26.4% during the forecast period. A rising need for personalized marketing experience among consumers is a major driving factor for the market.
The market is driven by factors such as, an increasing demand for location-based intelligence in realizing enhanced business outcome; location analytics and big data providing comprehensive and differentiated information about potential markets and customers; a wide acceptance of location-based applications among consumers, and growing investments in digital marketing compared to conventional marketing. However, the geomarketing market faces various obstacles, such as legal concerns and privacy threats. The businesses should properly check all legal and privacy-related concerns before using location data gathered by location intelligence tools.
Geomarketing (also known as location-based marketing) is the marketing technique that uses a user's location to plan and execute the marketing activities. It includes geotargeting and geofencing to carry out its operations. Geotargeting is delivering content to the users based on their location, region, country, state, and zip code.
Geofencing means using the current real-time location, GPS data to target users only within a particular location or a virtually created perimeter. Geomarketing can be carried out in both indoor and outdoor locations of a store. It can be used to guide a customer to a specific section in the superstore or it can be used to attract a passing by customer in the store.
Key Topics Covered:
1 Introduction
2 Research Methodology
3 Executive Summary
4 Premium Insights
4.1 Attractive Market Opportunities in the Geomarketing Market
4.2 Geomarketing Market, By Component, 2018-2023
4.3 Market By Service, 2018-2023
4.4 Market By Location, 2018-2023
4.5 Market By Deployment Mode, 2018-2023
4.6 Market By Vertical, 2018-2023
4.7 Market Growth Across Countries, 2018
4.8 Market Investment Scenario
5 Market Overview and Industry Trends
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Increasing Demand for Location-Based Intelligence
5.2.1.2 Growing Use of Location Analytics and Big Data
5.2.1.3 Wide Acceptance of Location-Based Applications Among Consumers
5.2.1.4 Growing Investment in Digital Marketing Compared to Conventional Marketing
5.2.2 Restraints
5.2.2.1 Legal Concerns and Privacy Threats
5.2.3 Opportunities
5.2.3.1 Advancement in Connected Devices
5.2.3.2 Opportunity in Developing Countries
5.2.3.3 High Demand for Mobile Computing and Trending Social Media
5.2.4 Challenges
5.2.4.1 Lack of Awareness, Expertise, and Other Operational Challenges
5.2.4.2 Lack of Uniform Regulatory Standards
5.3 Geomarketing Notification Types
5.3.1 Static Geo-Notifications
5.3.2 Dynamic Geo-Notifications
5.3.3 Peer-To-Peer Geonotifications
5.4 Case Studies
5.4.1 Xtremepush Platform-Multi-Channel Marketing Platform Helped TBC Bank Geofence Target Areas and Deliver Location Triggered Personalized Messaging to App Users
5.4.2 A European Airline Improved Its Customer Experience Via Plot Projects Solution
5.4.3 A Leading Dutch Do-It-Yourself Retailer Drives In-Store Sales With Mobilebridge's Mobile Engagement and Analytics Solution
5.4.4 Ge Healthcare Partnered With Galigeo to Access Big Data Using Location Intelligence Tool
5.4.5 Vodafone Partnered With Clevertap for Improving Onboarding Campaign CTRs
6 Geomarketing Market By Technology
6.1 Introduction
6.2 Bluetooth
6.2.1 Bluetooth-Enabled Devices Help Marketers Locate Potential Consumers for A Better User Experience and Relevant Information
6.3 Global Positioning System
6.3.1 GPS Captures Location Data Using the User's Location to Measure and Optimize Marketing Campaigns
6.4 Radio-Frequency Identification
6.4.1 Tracking In-Store Product Movement and Inventory Using RFID Tags to Drive the Adoption of These Tags
6.5 Wi-Fi
6.5.1 Increase in Wi-Fi Hotspots to Drive the Adoption of Wi-Fi Across Retailers
6.6 Near-Field Communication
6.6.1 Delivering Personalized Messages and Notifications at A Short Range to Increase the Use of NFC in Marketing Activities
6.7 Ibeacon
6.7.1 Increasing Number of IOS Devices to Present Massive Opportunities to Target Premium Customers for Marketers
7 Geomarketing Market By Component
7.1 Introduction
7.2 Software
7.2.1 Content Management
7.2.1.1 Digital Media Companies to Dynamically Deliver Content Based on Consumers' Real-Time Location, Search Patterns, and Social Media
7.2.2 Location and Predictive Analytics
7.2.2.1 Historic Movements and Purchasing History to Deliver Personalized Experiences and Content
7.2.3 Geofencing
7.2.3.1 Deployment of Location-Based Messaging and Geo-Targeted Coupons to Provide Mobile Alerts and Digital Signage Within Specified Areas
7.2.4 Reporting and Data Visualization
7.2.4.1 Advancements in Geospatial Analytics Integrated With AI and Big Data Analytics to Derive Useful Insights for Consumer Satisfaction
7.3 Services
7.3.1 Advisory and Consulting
7.3.1.1 Higher ROI and Reduced Risks and Complexities During Deploying Geomarketing Solutions to Drive the Demand for Consulting Services
7.3.2 Deployment and Integration
7.3.2.1 Integration and Deployment Services to Implement Best-In-Class Solutions
7.3.3 Support and Maintenance
7.3.3.1 Technical Experts to Assist Marketers in Maintaining and Updating Software for Reducing Complexities
8 Geomarketing Market By Location
8.1 Introduction
8.2 Indoor
8.2.1 Digitalize Traditional Advertising Media to Go Beyond Awareness and Extend Consumer Engagement in Indoor Locations
8.3 Outdoor
8.3.1 Outdoor Media to Reach Consumers "On-The-Go" in Outdoor Locations
9 Geomarketing Market By Deployment Mode
9.1 Introduction
9.2 Cloud-Based
9.2.1 Cloud-Based Geomarketing Solutions Enable Marketers to Access Customer Data With Just One Click From Anywhere for Better Customer Engagement
9.3 On-Premises
9.3.1 On-Premises Geomarketing Solutions to Gain Popularity Among Marketers That Require Better Control Over Data
10 Geomarketing Market By Vertical
10.1 Introduction
10.2 Retail and Ecommerce
10.2.1 Geomarketing Campaigns Help Enterprises Reach Their Consumers at the Right Place and Right Time
10.3 Healthcare and Life Sciences
10.3.1 Location Data for Population Health Management to Target Areas for Marketing, Sales, and Public Awareness Campaigns
10.4 Travel and Hospitality
10.4.1 Geomarketing to Increase Customer Engagement and Enhance Personalized Experiences
10.5 Banking, Financial Services, and Insurance
10.5.1 Shift of Insurers' Focus From Product-Based to Customer-Centric Strategies to Drive the Adoption of Geomarketing Solutions
10.6 Media and Entertainment
10.6.1 Geomarketing Helps Media Companies Understand Audiences, Refine Marketing Activities, and Improve Customer Engagement
10.7 Telecommunications and IT
10.7.1 Telecom Operators Use Location Data to Enhance Location Intelligence and Determine Areas for Capital Investments
10.8 Others
11 Geomarketing Market By Region
12 Competitive Landscape
12.1 Competitive Leadership Mapping
12.1.1 Visionary Leaders
12.1.2 Innovators
12.1.3 Dynamic Differentiators
12.1.4 Emerging Companies
12.2 Strength of Product Portfolio (31 Players)
12.3 Business Strategy Excellence (31 Players)
12.4 Ranking of Key Players for the Geomarketing Market, 2018
13 Company Profiles
- Adobe
- Bluedot Innovation
- Brillio
- Celect
- Cisco
- Clevertap
- Ericsson
- ESRI
- Foursquare
- Galigeo
- Geomoby
- Hyper
- IBM
- LocationGuru
- Merkle
- Microsoft
- Mobilebridge
- Navigine
- Oracle
- Plot Projects
- Purple Wi-Fi
- Qualcomm
- Quuppa
- Reveal Mobile
- Rover
- Saksoft
- Salesforce
- Software AG
- Urban Airship
- Xtremepush
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