Pune, India, April 18, 2019 (GLOBE NEWSWIRE) -- Global Hair Care market is poised to reach USD 87,654.5 Million in 2023 from USD 69,786.3 million in 2016 attaining  3.40% CAGR over the review period (2017-2023). Market Research Future’s (MRFR’s) claims are well-grounded in the research they have done on the basis of detailed segmentation and region-specifically collected data.

Fuzzy, brittle, or dry, hairs have often troubled many. Solutions are plenty, from traditional texts to homely remedies, past centuries have inspired several products. With the right amount of marketing wizardry and technological tweaks, these have emerged as haircare products and are now enjoying widespread admiration from different strata of the society. However, the factor that is impacting the market most is the rising disposable income. Consumers are now more empowered and are accessing a wide-range of products. This supply-demand relation is creating better opportunities for the market as the competition amongst peers is growing over innovation and market reach.

Key Players Head-to-Head:

The hair care market has an unprecedented reach in terms of the user. This is making the sector a favorite with a lot of internationally-acclaimed personal care, cosmetics, or pharmaceutical brands. These companies are Shandong Baisheng Biotechnology Co., Ltd, Amway, Johnson & Johnson Services, Inc., Unilever, L’ORÉAL, REVLON Inc., OLVEA Group, Oriflame Cosmetics AG, Kao Corporation, Shiseido Company, Limited, Henkel Corporations (Schwarzkopf Professional), Procter & Gamble Co, and others. Their strategic inputs play a crucial role in taking both companies and the market as a whole ahead.

What’s Buzzing?

Virtue, in January 2019, launched a texturizing spray where they used celebrities as a part of their promotional campaign. This spray adds a little mist to hair to provide extra definition, texture, and volume to hair.

Nexxus launched its Color Assure collection in 2019. The cleansing conditioner of the outstanding line-up includes quinoa and elastin protein which protects the color on the hair up to 40 washes.

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Segments In-Detail:

MRFR’s analysis has its ground in the segmentation based on product, application, gender, distribution channel, and end-user. Based on the product, the hair care market can be segmented into hair styling, shampoo, hair colorant, conditioners, and hair oil. The shampoo segment encompasses botanical/herbal, vitamin/mineral fortified, and moisturizing/ hydrating shampoos. Shampoo’s popularity is quite acknowledged as its dual function, both as cosmetology and therapeutics, finds many takers. Escalation to USD 30,780.1 million worth by 2023 would be quite easy for the segment.

Application-wise, the hair care market comprises hair treatment and scalp treatment. Pollutions and other reasons have triggered a decline in hair quality which is giving rise to hair treatment segment, and by 2023, it could reach a valuation of USD 55,756.1 million.

Consumers analysis based on gender reveals male and female segments, both comprised of 18-34 years, 35-54 years, and 54+ years groups. The female segment has a better dominance over the market, and it could exceed a valuation of USD 37,008.5 million by 2023.

By distribution channel, the Hair Care Market includes hypermarkets, e-commerce, and pharmacies. The hypermarket segment spearheaded the market in 2016 and is still in command. But the e-commerce segment is not lagging far, which has the potential to emerge as the fastest growing during the forecast period.

Under the lens, the end-user segment reveals segmentations based on home care, salons, and others. In 2016, the salon segment scored the best, and its current progress is hinting at a faster CAGR than others during the forecast period. By 2023, it could exceed a valuation of USD 34,276.1 million.

Browse the market data and information spread across 115 pages with 138 data tables and 18 figures of the report “Hair Care Market Report - Forecast 2017-2023” in-depth alongside table of content (TOC) at: https://www.marketresearchfuture.com/reports/hair-care-market-6020

What to Provide Thrust?

The hair care market is banking on impactful marketing strategies where both features and innovations are well-highlighted to lure in more consumers. At the same time, the sector is planning their tactical moves by targeting their clients on the basis of their financial growth. The intensive research in such approaches is taking the market ahead. Meanwhile, the demand for natural products is on the rise. Backed by trust in tradition and repulsion against chemical-based products, people are now looking for naturally-sourced products. Ayurveda is fast gaining grounds. The Indian Brand Equity Foundation predicted 8% growth in 2017 for the Ayurvedic hair oil sector which can be considered exemplary.

On the flip side, the hair care market is finding it daunting to overcome risks posed by the presence of chemicals. Several organizations have raised doubts regarding the application of ingredients such as sodium lauryl sulfate, diethanolamine, peroxide, and others. From itching to increasing risks of contracting asthma, cancer, and many, these ingredients are getting bombarded by accusation every day. This, squarely, is impacting the growth of herbal haircare products.

Mapping Boundaries:

Identification of growth pockets is of utmost importance to implement strategies in a better way. This would make the planning process even more profit-oriented. MRFR’s report includes namely, the Americas, Europe, Asia Pacific (APAC), and the Middle East and Africa (MEA).

Europe has three fashion capitals in the form of London, Paris, and Milan. These are comprehensively influencing the regional scene and is helping countries like the U.K., Italy, France, and others emerge as substantial influencers. The regional market is the largest among its peers owing to the presence of several developed countries. The Americas is holding the second spot. The fourth fashion capital is New York that is influencing much to the market profits of the U.S. High investment capacity and research potential are benefiting the regional market growth.

The APAC market, on the other hand, is experiencing the boon of having several countries revamping the industrial scene and people enjoying the more disposable income. These factors are impacting the regional market on a grand scale.

Browse Related Report:

Organic Personal Care Products Market Information by Type (Skin Care, Hair Care, Oral Care, Eye Care, Cosmetics and others), Source (Oilseeds, Fruits Extracts, Vegetable Extracts, Essential Oils, Tea & Coffee Extracts, Edible Nut Extracts, Cocoa Extracts), Distribution Channel (Supermarkets, Pharmacy & Drug Stores, Department Stores, Direct Selling, Specialty Stores, Beauty Salons, E- Commerce), Target Group (Infant, Teenage, Adult, Elderly), and Region - Forecast to 2022
https://www.marketresearchfuture.com/reports/organic-personal-care-products-market-1957

Cosmetics  &  Personal  Care  Ingredients  Market  Research  Report  By Type (Tocopherol, Dimethicone, ParabensTitanium  Dioxide,  Sodium  Lauryl  Sulphate,Sodium  Laureth  Sulphate,  Formaldehyde,Benzones,  Alcohols,  Isopropyls,Glycerols), Application  (Skincare,  Fragrance,  Hair  Care, Colour Cosmetics,  Bath  &  Shower),  and  Region  –  Forecast  to  2023
https://www.marketresearchfuture.com/reports/cosmetics-personal-care-ingredients-market-3889

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