TITUSVILLE, Fla., April 26, 2019 (GLOBE NEWSWIRE) -- The Apple Rush Company, Inc. (OTC PINK: APRU) (the “company”) Announces Fiscal Year 2018 Results.  We are very excited to announce the following news since the Stop Sign came off, and the filing of financials showing the company building a solid “real” business with potential staying power with national and international distribution and production.

-- Full year total revenue grew 57% year over year to $715,000

-- Net Loss was $25,002 for the year with cash flow being negative due to addition of salaries, additional warehousing space, marketing costs, new product production costs, and research and development

"Following some minor delays, the Q4 capped a great year for Apple Rush," said Tony Torgerud, CEO of APRU. "Our sales on an execution platform continues to produce sales growth across the globe, our efforts in the expanding market we supply continues to strengthen, and we remain intensely focused on the tasks at hand, to achieve a competitive advantages through quality relationships and great product lines." 

"The momentum in our businesses is shown by strength across our key metrics," according to our accountants.  "Our net dollar retention rate is going to be the focus as we resupply outlets and of course, year over year, numbers are only a year way." 

Also, at a meeting last month in Vero Beach, Tony Torgerud, CEO of Apple Rush Company, Inc. created a partnership with AAG-Live to provide Apple Rush to many different events across southern Florida. Jason Atwell, recently served our non-alcohol 100% juice products at an event held for a large hospital group where it was met with such acclaim that AAG-Live has decided to use our products exclusively at their many future events which will serve as a great vehicle for brand promotion going forward.  We provided Apple Rush at the Indian River County firefighters fair through our tent and at the concert venue with great success in sales and customer response to our new can line.  We will be looking at other event planning firms as potential partners and new sales outlets.

In St. Louis and north, Ronnda Shields continues to open new store locations -- she opened 73 more new accounts in just 10 days.  Our first sampling at a Schnucks delivered results of 319 bottles sold at $2.99 per bottle.  Our products sell fast and easily once tried by consumers and buyers, who love the taste as much as we do.  Rarely will we get a negative comment about the taste.

Apple Rush has gone from a zero-revenue business with no assets and hundreds of thousands of dollars of liabilities to a revenue producing business with no long-term debt or short-term convertible debt, which some seem to ignore as they seek to short or trade our shares. We seek shareholders that are long-term investors, so our updates on all matters in works and completed will always seek to focus on long-term events and will be reported on through our social media unless large enough to justify an actual press release.  

We are in the process of a complete redesign of all media properties and anticipate them to be finalized over the next 30 days or so.  We will also be updating first quarter financials and announcing additional finalized contracts for growth in multiple areas of the country and throughout our core product lines.  We are in the process of International expansion and will update shareholders as that occurs.  We have hired Sarah Geary as our social media manager and have seen strong results in the engagement of our customers as a direct result of constant contact through Facebook and Twitter.  Reach out to Sarah at media@aprullc.com with pictures, events, comments, etc. and she will do her best to incorporate your contact into our corporate messaging.  We will be adding several key positions over the next 30 days to ramp up the expansion of all product lines. They will be in financial management, sales, and production.

All news will be made public via the official Twitter account @realAPRU_news, when that news occurs, and periodic updates to shareholders such as this and one on Dec. 18, 2018, will continue to be forthcoming in the future.

Dear Apple Rush Shareholder:

Again, thank you for sharing our vision for the Apple Rush Brands and growing our products and markets to include some organic, natural, alcohol, CBD, energy drinks, liquid additives, and chews. 

  1. In addition to expanding national sales efforts out of the Company’s HQ in Titusville, FL, a prominent local sales agent in Japan will be presenting the 8-ounce cans in all flavors of 100% Juice, Apple, Black Cherry, Blueberry, and Pomegranate, for sales in in over 25,000 retail stores in Japan.  There are 16,000 7-11s in Japan and the pricing has been determined in anticipation of the Japanese demand for Products made in the USA.  Plans are to bottle international products in Florida. A similar effort will follow with South Korea and Vietnam once shipments begin.  Tony said, “our contacts in Japan are very prominent in the industry, including the former President of Tropicana, and these knowledgeable industry leaders are equally excited about this ongoing project which has taken me time to plan.  Logistics take time around the world, pricing, product safety and labeling required attention, but I want to say that all over the seltzer-juice and seltzer-alcohol markets worldwide are ballooning before our eyes, there 28,000-plus private outlets in Japan identified where sales will be sought even though we are only at the stage where samples have arrived in Japan.  “Presentations of our products there are beginning. Watch for future reports on Twitter, and so please remain patient. I know some will say do better but at home, we see Canada, the Middle East and Japan as places where premium US goods favor the Company. Summer heat will drive sales and keep Ronnda hopping. And we hope to have big US news soon, too.”
  2. Previously it was announced that under the tentative trade name "Hard Rush," new markets would fuel the company. The Company's ownership transfer to Southern Eagle, Champagne Beverage, and North Florida Sales, named previously, has been questioned, but it will become clear as soon sales of our new alcoholic beverage products will make up a significant share of the projected $100,000,000.00 in annual sales projected pro forma. “The update on this line is that we have made a deal in principal to secure the trademark Hard Rush and we have completed all paperwork needed, all testing, all formulae, and production planning for the brewery run,” Tony exclaims.  The Company will move on Hard Rush as soon as we have all matters finalized and be assured that we will be hiring help as required. “Creating new jobs!” We have been working hard and know that organizational changes and expansion is part of 2019 for us.  Tony concludes, “We have worked to keep expensed down, while working smart and prioritizing the mix of profitable lines planned to move this company far beyond even my initial desires,”
  3. Another matter to be finalized by the Company first is the termination of shares, which are above the allowed medallion levels, and so the plane tickets are purchased and the closing is scheduled for in person transfer of shares.  The efforts continue to bring down the share while the market value of this company meets and exceeds its potential.  There is no reason to increase expense and expand before all foundational steps are completed.  (We have made great strides and again, great gratitude goes out to Mr. Corr from whom we still plan to finalize the acquisition of not only Hard Rush, but Ginseng Rush and other important marks.)

The Apple Rush brand is strong, the products are great looking, safe, taste great, and moreover the product mix is varied with even more new products in development.  We anticipate that we will be talking to potential partners in the future that will help take Apple Rush completely national and look forward to the future of the brand.  This brand has stood the test of time, since 1972.  Now, its resurgence will not be ephemeral and thus, once again, the President offers the following regarding the Apple Rush brands.  The Apple Rush Company, Inc. anticipates a good spring and summer as weather improves across its current markets.

David A. (Tony) Torgerud
CEO
Apple Rush Company, Inc.

About APRU, LLC: About The Apple Rush Co., Inc. 

The Apple Rush Company, Inc., through its subsidiary APRU, LLC, is a distributor of cpg products under the trademarked Apple Rush brand and other labels. The Apple Rush brand has more than 40 years of existence in the natural beverage industry. As a historical leader in the organic and natural beverage sector our goal is to also become the leader in the distribution of anhydrous hemp oil products nationwide. For more information, please go to www.applerush.com. 

About APRU, LLC: APRU, LLC focuses on the development and sales of all natural Apple Rush sparkling juices, and research and development, of premium hemp extracts that contain a broad range of cannabinoids and natural hemp derivatives and other active ingredients such as our exclusive agathos active, kratom, kava, blue lotus, and ginseng. www.aprullc.com or on Twitter @RealAPRU_News.

Safe Harbor Act: Forward-Looking Statements are included within the meaning of Section 27A of the Securities Act of 1933, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements regarding our expected future financial position, results of operations, cash flows, financing plans, business strategy, products and services, competitive positions, growth opportunities, plans and objectives of management for future operations, including words such as "anticipate," "if," "believe," "plan," "estimate," "expect," "intend," "may," "could," "should," "will," and similar expressions are forward-looking statements and involve risks, uncertainties and contingencies, many of which are beyond our control, which may cause actual results, performance, or achievements to differ materially from anticipated results, performance, or achievements. We are under no obligation to (and expressly disclaim any such obligation to) update or alter forward-looking statements, whether as a result of new information, future events or otherwise. 

Investor relations Contact: 

Tony Torgerud 

888-741-3777 x 2